Please sign in to post in this forum.

ForumsAdvertising, Sales and Marketing

Up to All Forums

This Question is Possibly Answered

1 "correct" answer available (5 pts) 3 "helpful" answers available (4 pts)
Post a new topic
3 Replies Last post: Feb 25, 2009 7:39 PM by onestopmarket

Permission Based Marketing for Small Business

Dec 29, 2008 12:46 PM

Click to view Team09's profile Professional Team09 5 posts since
Dec 29, 2008

Permission based email marketing is becoming one of the most
powerful marketing tools available to offline businesses today. Great results
have been achieved with permission based email marketing in the online
marketplace for years, now those same techniques can be implemented to
provide an affordable way to connect with the customers and
prospects that are interested in the products and services your company
offers..

Being much faster, cheaper and easier to
execute than other forms of traditional advertising, permission based
email marketing is an ideal solution for companies wanting to drive
customers and prospects to their websites and offline stores.

With
permission based email marketing, companies have the advantage of
targeting their advertising efforts much more precisely than direct
mail and print advertising, and at a fraction of the cost.

Despite
misleading beliefs, recent surveys have shown that many customers and
prospects not only appreciate, but actually prefer hearing from and
recieving information from companies via email as opposed to
telemarketing and direct mail.

For more information visit: http://www.teamleadershipservice.com

Tags: Report as inappropriate
Click to view nilads's profile Mogul nilads 32 posts since
Dec 25, 2008
1. Re: Permission Based Marketing for Small Business Dec 29, 2008 2:40 PM
in response to: Team09
With all the emails received daily how many folks open emails from people they don't know? That is something that we don't tolerate at http://cbay.synthasite.com I feel it is more effective to advertise and allow people to log on if they want to not force emails into their mailboxes. It's like receiving piles of junk mail in your mailbox. All the ad monies spent is actually wasted!
Report as inappropriate
Click to view Team09's profile Professional Team09 5 posts since
Dec 29, 2008
2. Re: Permission Based Marketing for Small Business Dec 29, 2008 4:09 PM
in response to: nilads
Permission based marketing has been used very successfully for years by not only Internet marketers, but also by major offline companies the likes of Disney, Microsoft, Amazon, Best Buy, Omaha Steaks and the list goes on and on.

Permission based email marketing is the process of having current customers as well as potential customers voluntarily submit their information and thereby asking to receive information from a company about their products and services.

This allows a satisfied or potential customer and a business to keep in direct contact with one another, a service that many customers appreciate.

For the customer and potential customer, learning of specials, promotions, sales or new items through direct email allows them the opportunity to take immediate action if so desired.

For the business, it allows them to promote their products and services directly to a targeted and receptive audience, meaning those that have chosen to receive their information.

After all, who better to advertise to than the people who like and use your products and services already and the people who have shown interest in your company and have said "Tell Me More"

Building a loyal customer base is as important as growing your customer base and in todays market place it is vital to hold on to the customers you have. Most would be surprised to learn how many customers are receptive to emails from companies they frequent.

Permission based marketing is NOT about spamming thousands of email boxes, it IS about taking care of the customers you have and promoting your business in a professional, pro-active manor.

When you say you don't tolerate that at (your website) I'm not sure what you mean. Your website is a free site, set up with free hosting that you are promoting affiliate links on.

To be successful in business you must be pro-active, not re-active.

Team09
Report as inappropriate
Click to view Team09's profile Professional Team09 5 posts since
Dec 29, 2008
3. Re: Permission Based Marketing for Small Business Dec 29, 2008 5:13 PM
in response to: nilads
First, understand that I am talking about using permission based email marketing, which has made millions for many online marketers, in the offline market place.

Online (Internet) marketers very often inundate us with emails, sometimes several a day. An offline, Mom and Pop, brick and mortar business certainly is not going to pester their customers with unwarranted emails.

However when that offline business has something to offer their customers, email is not only the cheapest way to deliver that advertisement, but also the fastest. And remember, the customer has asked to receive the emails!!!!

As with any email marketing campaign, to keep in compliance with the Can Spam Act, every email must contain a way to opt out of receiving more emails. A simple click and no more emails.

You prefer to advertise your business and let visitors bookmark it if they like it. I wonder how many web surfers actually know how to bookmark a site or what it means?

IMO, you are losing potential customers by not capturing their information for the purpose of keeping in contact with them. They came to your site because they were looking for what you were offering and once they leave you have no idea who they were or if they'll ever come back.

With permission based marketing, you can track the emails that were delivered, track how many were opened and when, track what links in the email were clicked on and more.

With your method, I saw no indication in your page source that you can track how many people actually visited your site or what links were clicked on.

For the Main Street business owner, not having those details makes it impossible to determine the success of an advertising campaign. Traditional advertising methods do not provide those statistics, but permission based marketing can.
Report as inappropriate
Click to view nilads's profile Mogul nilads 32 posts since
Dec 25, 2008
4. Re: Permission Based Marketing for Small Business Dec 29, 2008 5:54 PM
in response to: Team09
thanks for your suggestions...I will make a note of it and file it in the appropriate drawer...I am a firm believer however that to blast emails is not what I wish to do to folks...what makes you believe folks don't know how to bookmark? The internet has been around since 93...as for tracking there are less obvious ways than what you speak of.
Report as inappropriate
Click to view Team09's profile Professional Team09 5 posts since
Dec 29, 2008
5. Re: Permission Based Marketing for Small Business Dec 29, 2008 6:10 PM
in response to: nilads
"Let It Be"
Best of Luck,
Happy New Year

Team09
Report as inappropriate
Click to view nilads's profile Mogul nilads 32 posts since
Dec 25, 2008
6. Re: Permission Based Marketing for Small Business Dec 29, 2008 6:16 PM
in response to: Team09
Thank you. Happy New Year!
Report as inappropriate

Legend

  • Open Question
  • Answered Question
  • New content since your last visit
  • Updated content since your last visit
  • Content you have read