I started a real estate firm that offers property management in 2002 in a small suburb of Charlotte, NC. I found that offering the property management service compliments the sales perfectly. I work with investors, sell them a property (make my comm.), manage the property for them, (50% of the first months rent, 10% per month thereafter), turn my tenants into buyers and sell them properties, move new tenants in and keep the cycle going.
We grew VERY quickly and are now the largest management firm in the county. If there has been a "downfall" it has been that by offering the property management, we grew more quickly than we were prepared for.
Property Management will always be a thorn in your flesh, regardless of your attempts at organization.
My tips would be:
Make money off of repairs by obtaining a good relationship with a licensed, insured contractor and disclosing the relationship. In exchange for the contractor getting all your repair leads, have them take all the repair calls....no after hours employee expense for you. Repair calls are by far the most time consuming aspect of property management. Obtaining property authorization for repairs..etc. Put this off on the contractor to deal with in exchange for the volume of business that they receive without having to pay for the leads.
Consider making money from other investors instead of purchasing with your own money. Purchase your own investment properties as additional income. Let the agents make money for you as the property management accounts give you residual income. The investors will buy more properties as they see the hassle of ownership removed.
Join a good, tenant screening network and make the tenant application pay for the fees.
Make everyone at the office hold a valid license.
Don't waste your money on advertising. Use yard signs, directionals and a good company website. It will be all you need for the rental properties and let the agents pay for their own sales advertising.
Invest in a good, money management system that is approved by the real estate comm.
Have an accountant audit your books monthly for a minimal fee. It will be worth every penny.
I've done this and flipped houses on the side at the same time. I think it's a good combination. The rentals carry you during hard economic times. AND...my tenants pay. They know they want to buy a house and they know I'll evict them if it's not in on time...no excuses.
Good Luck!