6.
Re: Blog v guestbook Dec 6, 2008 5:42 PM
knight58:
You have received wise council this far I would add the following input to the discussion. SEO (assuming you understand how this works with a blog) is but one of the benefits of blogging. Other benefits include:
- Attracting prospective customers to your business through engaging, educational content
- Hit prospective customers with multiple contacts by syndicating your blog through rss and email
- Automate distribution of new blog posts to readers through services like Feedburner.com
- Position yourself as an industry expert and build credibility
- Drive business referrals as blog readers point others to your content
- Drive repeat visits to your site. People don't want to read your marketing copy but they do want to learn
I have never heard of a person saying, "did you see that company's guestbook? I just had to buy their product," but I have experienced and witnessed this phenomenon with a well written blog.
Now, simply having a blog will not make you sueccessful in reaching customers. You do have to post regularly (2-3 times per week is good), employ a few marketing tactics to attract viewers and subscribers, insert relevant keywords into the title and body of each post and be mindful of a number of other factors.
If writing regular content scares you, have a look at one of my blog posts on the topic and browse the blog to take in some of the tools we employ to engage our audience,
http://twurl.nl/u4ptvf .
Best Regards,
John Easton
www.CustomerFlypaper.com/about
