The economy is in bad shape; people are losing their jobs; companies and industries are teetering on the brink!
NOW IS THE BEST TIME TO ADVERTISE YOUR BUSINESS OR SERVICES!!
No, this is not a pitch to get you to use my services or some joke. I am totally serious. Now IS the best time to advertise hard. Customers are getting more cautious with their money, times are hard, doubt and fear are the flavor of the day.
But you and I are small businesses. We don't have a strong presence in the market. If we're going to survive this downturn or whatever you want to call it, we've got to be smarter about doing business. We need to maintain a presence in the mind of our customers! We need to call attention to the fact that we are still here. We need to advertise like there is no tomorrow, because if we don't - there may not be a tomorrow. No one is busting down your door to get what you are selling. Large companies and corporations can pulled back on their advertising spending because they have built up momentum over the years through frequent and consistent advertising - we have not.
I am not talking about throwing money at people, I am talking about carefully and thoughtfully crafting a strong advertising message and reaching out to present and potential customers. Switch from a passive effort to an aggressive approach - get your name out there. Start looking at things differently:
How can your community help support your business?
What are some easy and inexpensive ways to get your name out there?
What is it that you offer that sets you apart from everyone else?
What is it customers want from you and how can you deliver on that need?
I want to thank Lighthouse for waking me up. I was about to walk away from this forum because it had become something different from what it was when I joined a year ago. Then I read a comment from him on another post where he questioned whether this forum would be around for another year the way it is going. And I realized, I didn't come here to make money - my client base tends to be a lot larger. I came here to get a better understanding and maybe help folks along the way. Well, I decided that it was time to get back to that.
I don't know everything about advertising but I am willing to help as many folks as possible by answering your questions about how to better advertise your business. I will not do it for you but I will help you by sharing my knowledge and experience. So, if you are interested in growing your business - post your questions and let's get to work. Let's go about making this forum what it should be. Any takers?
Iwrite
NOW IS THE BEST TIME TO ADVERTISE YOUR BUSINESS OR SERVICES!!
No, this is not a pitch to get you to use my services or some joke. I am totally serious. Now IS the best time to advertise hard. Customers are getting more cautious with their money, times are hard, doubt and fear are the flavor of the day.
But you and I are small businesses. We don't have a strong presence in the market. If we're going to survive this downturn or whatever you want to call it, we've got to be smarter about doing business. We need to maintain a presence in the mind of our customers! We need to call attention to the fact that we are still here. We need to advertise like there is no tomorrow, because if we don't - there may not be a tomorrow. No one is busting down your door to get what you are selling. Large companies and corporations can pulled back on their advertising spending because they have built up momentum over the years through frequent and consistent advertising - we have not.
I am not talking about throwing money at people, I am talking about carefully and thoughtfully crafting a strong advertising message and reaching out to present and potential customers. Switch from a passive effort to an aggressive approach - get your name out there. Start looking at things differently:
How can your community help support your business?
What are some easy and inexpensive ways to get your name out there?
What is it that you offer that sets you apart from everyone else?
What is it customers want from you and how can you deliver on that need?
I want to thank Lighthouse for waking me up. I was about to walk away from this forum because it had become something different from what it was when I joined a year ago. Then I read a comment from him on another post where he questioned whether this forum would be around for another year the way it is going. And I realized, I didn't come here to make money - my client base tends to be a lot larger. I came here to get a better understanding and maybe help folks along the way. Well, I decided that it was time to get back to that.
I don't know everything about advertising but I am willing to help as many folks as possible by answering your questions about how to better advertise your business. I will not do it for you but I will help you by sharing my knowledge and experience. So, if you are interested in growing your business - post your questions and let's get to work. Let's go about making this forum what it should be. Any takers?
Iwrite
