ForumsAdvertising, Sales and Marketing

Is this a local or national business? If it's local, I would try getting in contact with the local real estate companies to see if you can work out a deal with them. Is there anything you can offer them?

This is a local business and could possibly become national as well.

You suggested getting in contact with Real Estate companies. Do you mean offer or give them a % of the deal once it closes? I guess that would be fair if they are providing the leads.

Is this what you were referring to.

Thank you for your great suggestions. I am ready to start this endeavor, keeping in mind its about relationships. I will start with the various suggestions and be very consistent.

You sound like someone that's been in business for some time. I really appreicate this information.

Take care,

Okay - you may not like like this - but I'm going to tell you the truth. Because that's what you need to know to create success with your business.

What you consider "hype" may absolutely speak to the heart and soul of someone else and they don't see it as hype at all. It's like beauty. It's in the eyes of the beholder.

I know a couple people right now who are in the middle of having to make really big decisions right now because they bought homes they really couldn't afford a couple years ago with adjustable rate mortgages and they are crying out for some kind of solutions - and believe me they are willing to listen to people who might truly be able to help them out. One couple will probably be able to hang in there because she wasn't working when they bought the house and now their son is old enough - and she's gone back to work. Others are really facing losing their homes because they figured the interest would go up - but they didn't figure that the values would start going down. They are hurting. Bad.

Your marketing should never be about you - and what you like or don't like. It should be about what your ideal customers want and need. Marketing and what works and what doesn't is in the eyes of the beholder. You're assuming what they want and it sounds like you really don't know. This is a big mistake that a lot of new business owners make. We can all agree screaming headlines and big, booming voices on radio and TV are hype - but there's a reason why advertisers do it. It's because it works. Do advertising/marketing that's quiet and nice and pretty in the midst of much louder, shinier appeals - and you just might get squashed like a bug and left shaking you head wondering what happened.

Now if you do something that's quieter but it's emotionally compelling, unique and sincere and really solves their problem - you might get their attention.

Here's what you need to do. Go to a title company office and get on what's known as their "default" list. This is a list of people that's renewed daily that are defauting on their mortgages. It's legal for you to get these notices of default emailed to you in most states. These are the people who are most likely to need your help. Send them a simple but emotionally powerful letter - not hyping - but offering your help. Learn how to write such a letter for best results. And just watch the calls come in.

All the best,

Denise Michaels
Author, "Testosterone-Free Marketing"

PS: visit me online at http://www.MentoringwithDenise.com

Glad that you got some usefulness from my post.

If you visit my site - click on the link that says "Amazing Ebook." It takes you to a sales letter that tells you all about my ebook, that's all about copywriting. It's incredibly helpful and can save you a ton of time and wasted effort on marketing and advertising that just plain doesn't work.

Best of luck to you and let me know if you have any additional questions.

All the best,

Denise Michaels
Author, "Testosterone-Free Marketing"

Visit me online at http://www.MentoringwithDenise.com

arminji, Good marketing question. to promote this business, tell us more about you and your company.
You should identify the customers demands. Identify your market and it's size
and figure out how you can reach customers.
Good luck, LUCKIEST

aminji, Thanks for your quick answer. I am also a SCORE Counselor and many of our clients come
with Business Plans and are seeking the link between lenders and business borrowers.
I will visit your web site and then pass it along to the right clients.
Thanks, LUCKIEST