Iwrite
1,101 posts since
Dec 29, 2007
24.
Re: Trouble for Web Design Companies Nov 14, 2008 12:33 PM

in response to:
intechspecial
I don't think this was hijacked or off focus. We are talking about the future market of web design, just not in the way you were expecting. I am saying that the future should be strong for those who can position themselves as more than a set of extra hands but as a real asset to a business. Once web design firms land on that message it will not matter what new programs or sites pop up.
The key to securing a future for web design companies lies in communicating the relevance they have to the success of a business. The trend for web design is moving towards retention - how long visitors to a site remain on the site and are engaged. Templates cannot delivery that. There is where the future for web design is. The sooner designers get there, the faster they will realize the future.
I think the future for real designers is bright. I think small and medium sized businesses will need to transition their websites to more retention based designs very soon and designers need to be getting ahead of the wave.
How is all of this not talking about the future market of web design companies?