ForumsStarting a Business

If the products shown on the website in your profile are the ones you would place in your own retail showroom, I also see a lot of unknowns -- and more potential risk than reward.

What does your dealer network look like? Obviously, I don't know the details of your operation, but it seems like it might be more cost-effective to incentivize existing or new dealers to create a "showroom" within their showrooms -- in other words, they provide the space and you provide the planogram, signage, product samples, etc. for a dedicated display of your products. I have a client in a similar business that employs a three-person "set crew" -- they travel to dealers (flooring retailers) to set-up and maintain the in-store displays, change out products, deliver literature, and even conduct sales and installation training for the dealer's employees. The overhead to support this is much less than operating their own brick-and-mortar store, the resulting sales from multiple dealers are much greater than having their own single store.

On the surface, that seems like something to consider in your case. Best wishes.