ForumsInternet/eCommerce

Hi E.F.

Your site has a lot to offer. It's very informative and inviting. I like the email address building via the "win a necklace' program. I do have a few suggestions.

Firstly, there are 7 components to a effective E-Commerce Site.

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1. Context

• Aesthetics, functional "Look-n-feel"

2. Content

• All digital matter - text, video, audio and graphics - as well as the message

of the digital subject matter.

3. Community

• Sites ability to generate & encourage relationships between customers

& business

4. Customization

• Ability of site to modify itself or be modified by customers

5. Communication

• Ability to dialogue between site and customers

6. Connection

• Network of clickable links between site and other sites

7. Commerce - Ability to transaction financial business;
e.g., shopping carts, shipping/payment options and order confirmation

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Using this as a template, I'd like to see your community component (currently facebook) available on your opening page. This makes the site more inviting without the added effort of clicking outside of the storefront. You never want the non-converted customer to leave your site for information.

You're looking good on the commerce component.

The context of the site is awry. There should be a more structured/cleaner look to the site. You may want to consider using drop-downs for your pictures or thumbnails.

All-n-all, the site is very promising and worthy.

Hope this helps.

Jdog2u