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14 Replies Last post: Jan 26, 2009 11:10 AM by CHINTU

Event: How your website can convert sales

Mar 12, 2009 11:17 AM

Click to view SBOCTeam's profile sboc SBOCTeam 328 posts since
Jul 27, 2007
Looking to drive traffic and grow your small business online? Jordan Fladell of Web.com is joining the Community to discuss:

  • Best use of pay-per-click advertising
  • When to modify and redesign your site
  • Lead generation
  • Brand and logo development

About Web.com
Web.com, http://www.web.com, is a leading provider of online marketing services for small businesses, offering a full suite of solutions that make it fast, easy and cost-effective to attract and convert new customers on the web. Web.com offers a full range of web services, including website design and publishing, online marketing and advertising, search engine optimization, lead generation and e-commerce solutions for every stage of the small business lifecycle.

About Jordan
Jordan Fladell serves as Vice President of Business Development for Web.com and is responsible for working with strategic partners who services the small business community. Prior to Web.com, Jordan co-founded Definition6, a full service interactive agency where he was primarily responsible for all business development activities.

Jordan has consulted on several Internet/Intranet development projects with companies including The Coca-Cola Company and Deloitte & Touche. He also has been a featured speaker about the future of new communications and the technology environment at functions for several large corporations such as General Electric and BellSouth.

Post your question here and then check back on October 28 at 2:00PM EST for Jordan's response. You can also pose a question to Jordan anytime during the event.

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Click to view caffeinated's profile Mogul caffeinated 175 posts since
Apr 29, 2008
1. Re: Event October 28: How your website can convert sales Oct 21, 2008 11:52 AM
in response to: SBOCTeam

Hi Jordan,

I've asked this question within the Community before and received some great feedback. Would like your expert opinion. Can social networking services like Facebook and MySpace lead to sales for my small business? I have a medium-sized coffee shop in Cambridge, MA.


Thanks

-caffeinated

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Click to view Howard's profile Mogul Howard 81 posts since
Jul 29, 2008
2. Re: Event October 28: How your website can convert sales Oct 23, 2008 8:19 AM
in response to: SBOCTeam

I do not have any intention to sell on the web, but how helpful would it be if my store had a simple website up? Will a website help drive foot traffic? Or should I not even bother?
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Click to view masteryoda's profile Start-up masteryoda 1 posts since
Oct 24, 2008
3. Re: Event October 28: How your website can convert sales Oct 24, 2008 6:41 AM
in response to: SBOCTeam
When balancing an online ad campaign, what kind of mix would you employ to both promote your brand and bring in customers to your web site.
  • How and where would you distribute your CPT, CPM and CPC campaigns, what kind of ads/banners would you use and what kind of web sites would you target each of these combinations at?

Best regards.
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Click to view SBOCTeam's profile sboc SBOCTeam 328 posts since
Jul 27, 2007
4. Re: Event October 28: How your website can convert sales Oct 28, 2008 9:49 AM
in response to: SBOCTeam
Hi Jordan,

Welcome to the SBOC!

How do small businesses compete against mega chains on the web?

The SBOC Team
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Click to view intechspecial's profile Mogul intechspecial 1,457 posts since
Jan 6, 2008
5. Re: Event today @ 2PM EST: How your website can convert sales Oct 28, 2008 11:42 AM
in response to: SBOCTeam
Can you assist those of us that have little to no budget on methods to develop a profitable website?
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Click to view ferriss's profile Start-up ferriss 2 posts since
Oct 28, 2008
6. Re: Event today @ 2PM EST: How your website can convert sales Oct 28, 2008 12:33 PM
in response to: SBOCTeam

What are the principles of a good and well designed website?
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Click to view SBOCTeam's profile sboc SBOCTeam 328 posts since
Jul 27, 2007
7. Re: Live event now: How your website can convert sales Oct 28, 2008 2:00 PM
in response to: SBOCTeam

Hi Community,

Please join me in welcoming Jordan Fladell to the SBOC!


Jordan, we're approaching the top of the hour. Take it away!


The SBOC Team

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Click to view jfladell's profile EXPERT jfladell 14 posts since
Oct 20, 2008
8. Re: Event October 28: How your website can convert sales Oct 28, 2008 2:01 PM
in response to: caffeinated
Social Networking can be an excellent marketing vehicle for a small business. Using tools such as facebook or MySpace to build a on-line group or community to promote your business can be a very cost effective way of communicating with your customers and attracting new ones as the viral element of these social networks is outstanding. In addition you could choose to buy PPC advertising for your local market but my suggestion would be too start with a group and then ad your PPC elements once you have a following.
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Click to view jfladell's profile EXPERT jfladell 14 posts since
Oct 20, 2008
9. Re: Event October 28: How your website can convert sales Oct 28, 2008 2:09 PM
in response to: masteryoda
Master Yoda:

I am not a big fan of banner advertising anymore. My recommendation would be to distribute that investment into Search Engine Optimization, Blogs and Social Networking as Banners are costly and generally are ignored by most Internet users. In regards to distribution of your spend I would suggest equal balance between PPC and SEO, Blogs and Social Networking and I would suggest finding a service provider who can help you as the task can be daunting. The sites you should target depend on your product and without knowing what you are selling the best I can say is target sites who have visitor profiles like your customers.

Thanks,

Jordan
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Click to view jfladell's profile EXPERT jfladell 14 posts since
Oct 20, 2008
10. Re: Event October 28: How your website can convert sales Oct 28, 2008 2:05 PM
in response to: Howard
Howard:

In today's marketplace regardless of whether you sell on-line or not it is a good idea to have a web presence. The internet has begun to overtake traditional advertising mediums such as the yellow pages and 411 as the first source a potential buyer uses to find their service provider. The internet allows the visitor to shop multiple stores before they leave their house and with the state of the economy, cost of gas and food that is happening now more then ever. If you market your website correctly it will become the most cost effective way to get a lead for your business.

Jordan
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Click to view jfladell's profile EXPERT jfladell 14 posts since
Oct 20, 2008
11. Re: Event October 28: How your website can convert sales Oct 28, 2008 2:14 PM
in response to: SBOCTeam
SBOC:

I know it can be daunting to compete against the mega chains but the internet does help laying the playing field a bit. My suggestion would be target your local community via keyword/keyphrase advertising that drives traffic from specific folks within your local area who prefer to buy from someone they know versus a big chain. One more little trick I recommend is build a community using social networking like facebook and myspace to communicate with your target customer.

Jordan
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Click to view jfladell's profile EXPERT jfladell 14 posts since
Oct 20, 2008
12. Re: Event today @ 2PM EST: How your website can convert sales Oct 28, 2008 2:18 PM
in response to: intechspecial
InTechSpecial:

I would suggest using a full service provider such as our firm who can build you a website and provide you with search marketing all for under a $100 a month. There are lots of other options you can choose to use but without having any web development or search marketing expertise I suggest you get your feet wet with a service provider instead of trying to do it yourself.

Thanks,

Jordan
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Click to view jfladell's profile EXPERT jfladell 14 posts since
Oct 20, 2008
13. Re: Event today @ 2PM EST: How your website can convert sales Oct 28, 2008 2:19 PM
in response to: ferriss

Ferriss:

In my opinion a well designed site is one that addresses the following issues:

1) Target Audience - Does your site tell your potential customers what they want to hear?
2) Objectives - Does the site align to your companies objectives..i.e. is it built to make sales or generate leads?
3) Design - Is your site clean and easy for a visitor to read and use?
4) Returnability - Does your site change or provide a compelling reason for a visitor to return?
5) SEO/SEM - Is your site designed so it can work with the search engines?

If your site does all of the above you will convert customers when they arrive at your web presence.

Jordan
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Click to view Vince's profile Host Vince 91 posts since
Aug 15, 2008
14. Re: Live event now: How your website can convert sales Oct 28, 2008 2:20 PM
in response to: SBOCTeam
Hi Jordan,

Are there any specific "rules of engagement" or guidelines for building a website?

-Vince
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