11.
Re: Starting a Home Based Business? Nov 5, 2007 12:35 PM
As a marketing mentor, I've mentored over 1,200 people (more women than men) about how to get the word out about your business. Truth is that there are a lot of people who start businesses for all the wrong reasons. They do it because they hate their job, office politics and/or their boss. Or they do it because they want to stay home with small children. Or they say they are doing it because it's "fun" or because they "love the product." These are some of the worst reasons to start a business.
The only reason to start a business is because you want to build an enterprise that makes money. You have to love the idea of building a business. That's it. It's good to love what you do or love what you create. It's good to have passion about it. And, it's not realistic that you'll be passionate about ALL of it. But don't get mixed up about the purpose of a business.
For women - the part they tend to absolutely hate the most about their business is marketing and selling. So much so that I wrote a whole book about it. Women often feel overwhelmed and totally out of sorts when it comes to the marketing and selling part. One of the taglines that gets the best response for me is, "Does the thought of marketing and selling in your business practically drive you to chocolate?" So, you can tell - it's not a little thing. There are many women who are so uncomfortable about this - that they would rather fail rather than turn into a pushy, used car salesman type. What they don't know is that there are ways to market and sell very effectively that work with your style as a woman.
Think about what you would actually be DOING as a business owner. The creating? Sure, that's your love as an artist and a creative person. But what about the selling, the marketing, the paperwork, the numbers - and on and on. Still sound like fun? Then maybe being a business owner IS right for you.
All the best,
Denise Michaels
Author, "Testosterone-Free Marketing"
PS: Visit me online at
http://www.mentoringwithdenise.com