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4 Replies Last post: Nov 17, 2008 2:54 PM by Lighthouse24

Event: Turning a hobby into a full-fledged biz

Mar 12, 2009 11:15 AM

Click to view SBOCTeam's profile sboc SBOCTeam 328 posts since
Jul 27, 2007
Founded in 2003 by Lela Barker, Bella Lucce, http://www.bellalucce.com, was conceived from her frustrating search for sumptuous, natural beauty products. A wide gulf existed between "natural" products and "luxurious." Barker sought to infuse her natural formulas with delicious decadence, resulting in products that effectively bridged the gap between the two industries. The result is a collection of innovative bath and body products that marry exotic ingredients gathered from around the world with pure, naturally-focused formulas.

About Lela:

With no formal business training and less than $500 in start-up capital, Lela Barker commandeered nearly every inch of her 800 square foot house for the research and development of her naturally focused skincare line. Six months later, in the fall of 2003, the first 18 products made their debut. Lela was home with her children...and she was definitely working. Lela now has 8 full time employees and her luxury products can be found in spas and wellness centers from LA to as far as Dubai. Learn how she grew her business.

The SBOC Team is taking questions in advance from members who want to ask Lela about her journey from a home based business to an international phenomenon. Ask her how she:


  • Factored philanthropy into her small business
  • Marketed on the cheap
  • Secured international distributors
  • Networked
  • Bootstrapped her business

Post your question here and then check back on October 22 at 2:00PM EST for Lela's response. You can also pose a question to Lela anytime during the event.
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Click to view puzzleman's profile Mogul puzzleman 293 posts since
Oct 11, 2007
1. Re: Event October 22: Turning a hobby into a full-fledged biz Oct 14, 2008 7:38 AM
in response to: SBOCTeam
Lela, How did you get your product to market? At first,did you do wholesale or retail or both? How did you meet the people to get your products into the bigger stores?

Definitely interested in the "Marketing on the cheap"

Thank you, Jim
Click to view caffeinated's profile Mogul caffeinated 175 posts since
Apr 29, 2008
2. Re: Event October 22: Turning a hobby into a full-fledged biz Oct 17, 2008 9:44 AM
in response to: SBOCTeam
Hi Lela,

How did you land on the name "Bella Lucce" as your company name?

-caffeinated
Click to view haywire67's profile Start-up haywire67 2 posts since
Oct 21, 2008
3. Re: Event October 22: Turning a hobby into a full-fledged biz Oct 21, 2008 9:02 AM
in response to: SBOCTeam
Lela,

What was your course of action for securing international distributors?

Thanks!

haywire67
Click to view drflower's profile Start-up drflower 1 posts since
Oct 21, 2008
4. Re: Event October 22: Turning a hobby into a full-fledged biz Oct 21, 2008 9:02 AM
in response to: SBOCTeam
Hey Lela!

How did you keep your start up capital so low? When did you ramp up spending?

~Regina, fellow IBN member
Click to view SBOCTeam's profile sboc SBOCTeam 328 posts since
Jul 27, 2007
5. Re: Event October 22: Turning a hobby into a full-fledged biz Oct 21, 2008 9:35 AM
in response to: SBOCTeam
Lela,

Thank you for taking the time to participate on the SBOC!

You have quite the product lineup with beautiful packaging. How has your relationship been with your designer(s)? Do you work with several designers to keep things fresh?

Best regards,
The SBOC Team
Click to view naturaljeanie's profile Start-up naturaljeanie 2 posts since
Oct 21, 2008
6. Re: Event October 22: Turning a hobby into a full-fledged biz Oct 21, 2008 11:03 AM
in response to: SBOCTeam
Hi Lela,

I read that you started with 18 products. Did you find that you had to scale back your product offerings in the beginning to keep up with demand or how did you keep up? How long did you work alone before you had to hire outside help?

How did you market yourself in the beginning and get your name out there? Your company is huge and you sell all over the world. Did you enventually have to get a business loan?

You are such an inspiration for beauty business owners and it is really awesome that you are taking the time to give us some insight into how to be successful.

Regards,
Jean (fellow Indiebeauty member)
Click to view MsCaCo's profile Start-up MsCaCo 1 posts since
Oct 21, 2008
7. Re: Event October 22: Turning a hobby into a full-fledged biz Oct 21, 2008 2:37 PM
in response to: SBOCTeam
Hi Lela,
With there being so many micro cosmetics manufacturers today, how do you think a new start-up cosmetics company can set itself apart from all the others? How does one research and find that "niche"? How did you find your niche?

What would be some of your bootstrapping tips? How many products are too many for a 1 person business to launch?

Thanks in advance for your time.
Click to view creamy's profile Start-up creamy 1 posts since
Oct 21, 2008
8. Re: Event October 22: Turning a hobby into a full-fledged bi Oct 21, 2008 6:02 PM
in response to: SBOCTeam
Hi Lela,

Given the fact that we live in an increasingly regulated world. How did you go about find out cosmetic regulations for your international distributors and clientele. Can you offer any suggestions for locating this information.

Thanks in advance.
Click to view naturaljeanie's profile Start-up naturaljeanie 2 posts since
Oct 21, 2008
9. Re: Event October 22: Turning a hobby into a full-fledged biz Oct 21, 2008 6:10 PM
in response to: SBOCTeam

How does one go about finding a distributor for overseas accounts or having their goods sold overseas. What is reasonable persentage for their fees? Or how did you do it. (You mentioned on another site that you have an overseas hotel deal)
Click to view ladymiss213's profile Start-up ladymiss213 1 posts since
Oct 21, 2008
10. Re: Event October 22: Turning a hobby into a full-fledged biz Oct 21, 2008 7:18 PM
in response to: SBOCTeam

Hello,
I have a list of a few questions that I would like to ask:

A) How did you know where to start?


B) Who were your mentors along the way? What organizations did you join, or workshops did you attend before or after launching your business?


C) Which of those mentor groups do you recommend for those on a small budget?


D) How successful were you in the first 6months of business? First year?


E) Initially, how much time did you spend creating your business with being a stay at home mom?


F) How were you able to secure international distributers?

G) What piece of advice would you give someone who also wants to start a small business in cosmetics, but is fearful that they may not have enough resources to compete with their competition?

I am a young wife and mother who is looking forward to having my own cosmetic company. However, I must admit that I am fearful of all that may be ahead of me. I don't know where to start, and often times I feel that I alone in my quest. I am on a very short budget, but living off a big dream!! Any advice is welcomed. Thank you for having this open discussion!!

Click to view NBeauty's profile Start-up NBeauty 1 posts since
Oct 21, 2008
11. Re: Event October 22: Turning a hobby into a full-fledged biz Oct 21, 2008 9:59 PM
in response to: SBOCTeam

Hello

I did you market your business?
Did you hire a PR?
How did your online business grow?
How to you generate funds to keep the business going?

Thank you so much I need so much help!

Click to view teejlp's profile Professional teejlp 3 posts since
Oct 21, 2008
12. Re: Event October 22: Turning a hobby into a full-fledged biz Oct 21, 2008 10:42 PM
in response to: SBOCTeam
Lela,

How did you start working with customers/wholesalers overseas? If the customer doesn't have a shipping point, then do you have freight companies or location points for shipping? I think shipping is the most complicated part of working with any customer outside the US. It's great when the customer has a shipping point/freight company they already use, but how did you handle this movement into international clients?
Click to view teejlp's profile Professional teejlp 3 posts since
Oct 21, 2008
13. Re: Event October 22: Turning a hobby into a full-fledged biz Oct 21, 2008 10:45 PM
in response to: SBOCTeam
Lela,

European labeling requirements: I understand what is needed on the label to meet European standards but is there "one" organization or group's standards or membership required for business in Europe?
Click to view teejlp's profile Professional teejlp 3 posts since
Oct 21, 2008
14. Re: Event October 22: Turning a hobby into a full-fledged biz Oct 21, 2008 11:07 PM
in response to: SBOCTeam
Lela,

1. Did you ever hire an outside firm for PR? Or have you always did your PR in-house?

2. What do you consider the one opportunity/order/appearance that really propelled your business to this level of success? It's never just one thing of course but if you think about something that really got you to the next level? A trade show, a membership in a particular association or certain magazine/tv appearance?
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