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The cheapest way to start a business is as a sole-propietership. This is also known as "d/b/a" (doing business as). There is no corporation or partnership, it's just you. You probably have to register the name Think Links at your local or state government somewhere. You should also obtain an Employer Identification Number (EIN) from the Internal Revenue Service. WIth your EIN you could open a bank account under the name Think Links. There may be a number of business, legal, and tax reasons to choose other legal entities for your business, but you asked for the one with the minimum cost. Also, there is nothing to prevent you from adopting a different legal form down the line. In other words, later when you see that business is going good and you have the funds you could incorporate or form a limited partnership or whatever.

As far as marketing tutoring vs. biofeedback I would initially choose one or the other. When you start a business you need to be focused. I'm guessing mid-semester report cards will be coming out soon. Now would seem to be a great time to push tutoring. I suggest that you build a steady base of tutoring clients first, then branch out into biofeedback.

Marketing:
First, you need to portray yourself as the expert in learning that you are. Experts don't hang fliers on telephone poles. Write an article,"Ten Ways to Help Your Child Study" or something like that, and submit it to the local papers. Reporters are always looking for expert sources on education topics. Let them know you are available for quotes on education/school/learning topics. Offer to review the latest "learning toys" for the upcoming holiday season. These are just some suggestions. Notice that none of this is a hard sell. The idea is to present yourselve as an accomplished educator.

The second step is networking. Once you've got your article, call the local PTAs and offer to speak to them on that subject. Contact church groups, civic clubs, any group with large numbers of parents and offer to speak. Groups like that are always looking for speakers. You might start a blog where you offer tips on motivating children to learn do their homework etc. You might consider volunteering your services. Perhaps the local library would schedule a "Homework Night". Kids could come in a you could help them. Perhaps some parents would be so impressed that they would hire you. The idea is to put yourself in contact with as many parents as you can but to do it in a way to present you as a learning expert.

Lastly, think outside the box. The SAT is just the best known of the numerous tests people study and prepare for. You might offer seminars/coaching on test taking and preparation. This might be a good way to work the biofeedback in as well.

Good luck!