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13 Replies Last post: Jan 18, 2008 9:18 AM by LUCKIEST

How to get business- Holiday Decorating Service

Oct 11, 2008 11:28 AM

Click to view Scott7985's profile Professional Scott7985 6 posts since
Oct 4, 2008
I own a holiday decorating service that is in it's second year now. Last year we had pretty good success and used mainly craigslist and referrals to get more customers. We decorate only the outside of homes. This year we want to be targeting neighborhoods to do the entrances and clubhouses as well as the homeowners. Does anyone have any thoughts on how we should reach these people to get the business? Any thoughts on who else we should be targeting? Thanks for your comments.

www.chlightscapes.com
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Click to view LUCKIEST's profile SCORE LUCKIEST 7,933 posts since
Aug 6, 2007
1. Re: How to get business- Holiday Decorating Service Oct 11, 2008 11:54 AM
in response to: Scott7985
Holiday Decorating Service

SCOTT, If this was my holiday business and I wanted to expand, I would do the following.

Develop a Marketing Plan. I can help with the plan.

Start with last years success. Contact last years customers, offer discount coupons
and something FREE (everybody loves FREE) for referrals and or new business.

Contact your local newspaper and see if you can get a writer to develop a human interest story about you, your business and what you are doing to make this a happier holiday. (even if you have to sponser an activity)

LUCKIEST
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Click to view Lighthouse24's profile Mogul Lighthouse24 2,396 posts since
Oct 10, 2007
2. Re: How to get business- Holiday Decorating Service Oct 11, 2008 4:08 PM
in response to: Scott7985

One option might be to package in some other simple service that requires the same equipment and property access that you'll have anyway (services that your customers are unlikely to perform for themselves) -- for instance, cleaning gutters or caulking/screening the cracks and holes in gables, eaves, fascia boards, etc. to keep out moisture, rodents, and other pests.

A customer who is "on the fence" about decorating or not (or a customer who is considering who to hire) would probably be more likely to give you the job if they could also get something practical and necessary done at the same time for very little more money.

Hope that helps. Best wishes.
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