ForumsInternet/eCommerce

*How do I get students for my driving school*??, Welcome Mike*

*Teach teens and adults Driver Education is very important and should be a growing business**
with more and more teenagers getting behind the wheel
How long have you been in business??

555 sports had some good ideas that could help. Also a Marketing Plan should help. I am a SCORE Counselor
and SCORE and I help both businesses and people with FREE Marketing Plans all the time. Part of the Marketing
Plan is talking about identifying your market, your service, advertising and PRICING STRATEGY.

Good luck, LUCKIEST

In my mind, your post pretty much answered your question. A consumer can buy a pair of sneakers at thousands of places, from a dollar store to a tiny upscale running boutique, and pay anywhere from a couple of bucks to hundreds of dollars. You're not "the dollar store" of driving schools -- your comparative market position is more like the "specialty boutique."

I would think that a copywriter could take your post and very quickly (and inexpensively) create a letter, ad, flyer, webpage, or whatever it is you market with -- one that would clearly position you as the preferred provider in the minds of customers who are willing and able to pay more. That market is definitely still there. There are certainly parents who want their kids to get the BEST driving instruction, not the CHEAPEST. If you position yourself as the best (and live up to it) you don't need high volume and don't need to compete on the basis of price.

Relative to "living up to it" . . . do you have contact with past students? I would contact some of them if I could, find out how many tickets, accidents, etc. they've had, and compare that to the averages for your state. It would be a powerful point to be able to say that 1 in every 5 teenage drivers has an accident within 3 months of receiving his or her license, but only 1 of your last 200 students did.

Hope that helps. Best wishes.