ForumsStarting a Business

Hi
My name is Suzanne and I live in Merchantville NJ.Thanks for the input

What is your competitive edge? When you sell face-to-face (which apparently works okay for you), the edge you have over your competition is that it's YOU selling it. So the "normal" advice would be to get face-to-face with more people so you can sell more product. But I understand how a family illness or disability can limit the time you have to do that, and why you'd be exploring on-line sales. So . . .

What "edge" do you have over everyone else selling on-line? One major retailer offers more than 15,000 different handbags and more than 382,000 different jewelry items for sale on-line (they stock over 6,000 different belly chains!). They report that sales have never been slower, and that very good handbags are being deeply discounted. Assuming that most other retailers -- as well as ebay and craigslist sellers -- are experiencing similar conditions, consumers currently have a LOT to choose from, and there are quite a few bargains out there. So to attract more customers, something about you and your products has to stand out. If you can identify what that is, you can then focus on the best strategy for marketing that distinctive factor and attracting more business (and other members of this community can help with that aspect of marketing, I'm sure).

Best wishes to you and your husband.