Hello,
I have an opportunity to possibly get a Pink Berry's or Yogurt Land (major yogurt competitors in CA) franchise. The start up costs for one of them is about half million dollars. The Yogurt fad in California is growing out of control lately and there are shops opening up everywhere, and the more recognized one's have people lined up outside many times. It looks like a promising opportunity.
Another option would be to save the franchise costs and fees and start my own for about $150K less, but this will require more marketing and something unique about my shop.
My question to the business community is with the current economic situation how long does it seem like this yogurt fad will last and could the slowing economy put an end to this venture? And do these franchise names really make the big difference or if my marketing and style is up to par would I be able to bring in the customers?
Thank you.
I have an opportunity to possibly get a Pink Berry's or Yogurt Land (major yogurt competitors in CA) franchise. The start up costs for one of them is about half million dollars. The Yogurt fad in California is growing out of control lately and there are shops opening up everywhere, and the more recognized one's have people lined up outside many times. It looks like a promising opportunity.
Another option would be to save the franchise costs and fees and start my own for about $150K less, but this will require more marketing and something unique about my shop.
My question to the business community is with the current economic situation how long does it seem like this yogurt fad will last and could the slowing economy put an end to this venture? And do these franchise names really make the big difference or if my marketing and style is up to par would I be able to bring in the customers?
Thank you.

