5.
Re: Yahoo search engine ranking pages Sep 18, 2008 8:08 PM
Nat, I was also confused with the "Page Rank" question but all in all this is a good discussion. One thing you want to keep in mind is that Google owns 80% of the market so basically 80% of search engine users use Google and nothing else, the other 20 use Yahoo, MSN, AltaVista, Ask, etc.
Now, there is traffic that only comes for information (people, bots, etc.) and there is traffic that comes to purchase products. This is where you site comes into play and you as a site owner need to know how to optimize it so that your visitors purchase from you and not the competitors.
Yes, quality of traffic is vital, because google looks at the bouncerate as another data point and if it is high it rates your site accordingly. Now, Google works this way today, no one knows how it will work tomorrow as they update their algos every 2 to 3 months.
As far as yahoo goes, I think in my case, I have seen more orders come through google than yahoo in my 8 year experience - I have done a lot of A/B and MV testing and have seen lots of stats and conversion data.
Anyway, hope this is clear.