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22 Replies Last post: Aug 10, 2009 6:35 PM by wayonda

How Can I Avoid Re-start-up Mistakes?

Aug 21, 2008 9:49 PM

Click to view twobears's profile Start-up twobears 2 posts since
Aug 21, 2008
I am planning on re-starting my pet grooming business. One of my concerns is that the last time my business identity and logo didn't seem to fit my business or reach my target audience. I pretty much have decided on a name and now I need a logo that will truly represent me. I need to get this right the first time. I will be starting as a one person operation and can't afford to do this over and over. Any ideas/suggestions would be greatly appreciated.
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Click to view Milleisen's profile Mogul Milleisen 129 posts since
Aug 6, 2008
1. Re: How Can I Avoid Re-start-up Mistakes? Aug 21, 2008 9:58 PM
in response to: twobears
While a logo is part of it, I think a focus on serving your customers well and making them love you is what will ultimately determine your success. There are plenty examples of large companies with logos that don't really look like much of anything (like starbucks).

If you want a custom designed logo, i used GotLogos.com. It was pretty cheap and professional. The service is terrible, but they have a gallery of samples to choose from.
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Click to view BizGuru's profile Authority BizGuru 15 posts since
Aug 20, 2008
2. Re: How Can I Avoid Re-start-up Mistakes? Aug 22, 2008 12:55 AM
in response to: twobears
Yes - the logo is just one of the things to think about. Here is a checklist for your business start-up:

http://www.artilient.com/thought_leadership.html
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Click to view moneydashband's profile Start-up moneydashband 1 posts since
Aug 22, 2008
3. Re: How Can I Avoid Re-start-up Mistakes? Aug 22, 2008 10:53 AM
in response to: twobears
@twobears
I recently launched a business (online retail) and was referred to Performance Logo - who were awesome. They're process is unique and helped me figure out what would work for my business. In my past, I've worked with ad agencies and freelancers, and frankly found these guys as good and much more reasonable - they gave me everything I need, even all my business cards, etc for a fixed fee. I would recommend your check them out:

http://www.performancelogo.com

good luck!
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Click to view twobears's profile Start-up twobears 2 posts since
Aug 21, 2008
4. Re: How Can I Avoid Re-start-up Mistakes? Sep 11, 2008 10:50 PM
in response to: twobears
There are lots of logo design companies out there to choose from. I found most of them simply want to re-draw logos (a pretty picture) until I like it. I found the 'Beyond Opinion' Process used by www.performancelogo.com to be extremely helpful in focuing my thoughts on relevant business issues, not my personal likes and dislikes. After all, as they say,
Your logo isn't a work of art. It's art that works for your business.
Thank you Performance Logo!
twobears
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