After 15 years in the business, I recently cofounded a database/direct marketing agency, where we (currently) provide strategy and analytics-- basically knowledge, planning and modeling/stats work. Signed our first national brand 2 weeks ago for some planning work and have eyesight to signing a major retailer in the next 3-4 weeks for targeting and mail campaign development.
We will expand to actually creating and producing the mail/websites as soon as we get a paying client who will take a chance with us.
At that point, we will take on more risk if, say, we or our vendors mess up the physical mail piece. Example: a previous employer once had to destroy 175,000 pieces of mail because of an error on the piece that was missed in QC.
For this kind of thing, does it make sense to take our business insurance? I am guessing not-- seems like a business risk rather than an indemnification type liability, but being unfamiliar w/business insurance, I'm hoping someone here can answer the question:
What does biz insurance cover and when does it make sense to take on?
We will expand to actually creating and producing the mail/websites as soon as we get a paying client who will take a chance with us.
At that point, we will take on more risk if, say, we or our vendors mess up the physical mail piece. Example: a previous employer once had to destroy 175,000 pieces of mail because of an error on the piece that was missed in QC. For this kind of thing, does it make sense to take our business insurance? I am guessing not-- seems like a business risk rather than an indemnification type liability, but being unfamiliar w/business insurance, I'm hoping someone here can answer the question:
What does biz insurance cover and when does it make sense to take on?
