Here are six tips that will raise your offer to "killer" status:
- Figure out exactly
who you are going to send the offer to. Follow just this one tip,
and your campaign will be more successful than at least 90% of your
competitors. Most businesses come up with the offer first, then decide who
to send it to. This is nowhere near as effective as deciding who you want
to attract, then fashioning an offer that will appeal to that particular
group of people. - Make the value of
your offer a no-brainer. Consumers today, whether businesses or
individuals, are inundated with all kinds of sales pitches that include a
multitude of offers. As a result, they are fairly suspicious and short on
patience. Your offer must be so clear that your recipients understand it
instantly. If your offer is some kind of discount for example, half off is
easier to understand than 50% off, which in turn is a heck of a lot easier
than 35% or even 60% off. - The offer should
involve either a discount or a bonus or, even better, both. A
bonus is something you will give free to someone who takes the action you
are asking them to take. Offering a bonus will increase your response rate
by as much as 30%. - Have a reason for the
offer and make sure you say what it is. If you make a great offer
for no reason, you will raise suspicion flags in your readers' minds;
after all, we've all been told that there is no such thing as a free
lunch. Therefore, you need a reason for your offer-we are new to the
neighborhood, it's our business's anniversary, it's customer appreciation
week at our company. Be as creative as you want, but be sure to have a
reason. - Create urgency.
There must be a reason for your readers to take immediate action. This
could be an expiration date on the offer, an extra bonus for fast
response, or some other element that will cause your client or prospect to
take action. - Make the call to
action another no-brainer. In the same way that the value of your
offer needs to be crystal clear, so does that call to action. Tell your
prospects exactly what you want them to do. Ask them to go to your web
site and click on a particular word, come in to your store on a particular
date or in a certain time range, whatever action you want them to take. Be
very clear.
