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Re: Struggling Starbucks Jul 2, 2008 12:42 PM
There was a guy I heard about who owned a hot dog stand at Venice Beach. His business was thriving. He advertised in a local paper, had four employees and sold hot dogs, pretzels and cold drinks at a stead pace for ten to twelve hours a day, depending on the season. This guy was doing really well. Then, one day his nephew, a financial analyst of some kind, was visiting and told him there was an economic slow down starting and that he should cut back his hours, lay off at least one employee and cut back on the advertising to save money as he was going to make a lot less sales. "People don't want to spend money on hot dogs when the economy is bad." The guy followed his nephew's advice and laid off one of his employees, cut his ad budget in half, and closed promptly at 6PM every day.
About a month later his nephew called to see how he was doing. The guy thanked him and explained to the nephew that he had been right. "I'm glad I did what you told me. Sales are way down since we last talked. I don't know what I would do now if I had to pay that extra person and all those ads, not to mention operating costs for staying open so late. I guess I dodged the bullet."
Nick