17.
Re: Free Shipping on minimum $50 order Oct 19, 2007 11:16 AM
in response to:
NatOnline
Fun question!
NatOnline, do you have competitors that sell the exact same product? If yes, what do they do? If no, then create the alure of the Hawaiin Island products you sell, the find-know-where-else appeal, and increase your product pricing. Set a minimum of $75 for free shipping or calculate a flat rate, and do holiday specials with free shipping. Use a flat rate amount of $15 up to $74.99, then give an incentive for the client in the checkout to by this accompanying product to get free shipping!
One of my clients has three web stores. One offers flat rate shipping, one is minimum purchase of $75 for free shipping, and the other free shipping. The flat rate website sells more products at the same pricing than does the free shipping site. We spend $500,000 a year in advertising, so we do know what works for my clients industry.
To determine your flat rate, just review your past six months billing for each package, add roughly 5-10% for your time of boxing up items, and there's your flat rate. People looking online just want to know what the shipping costs will be, ESPECIALLY if they are already SOLD on the product.
Good luck,
Cliff
