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"Agg-Ellipsis"

Their visual concept was the word "Agg" (meaning "ultra cool" in paintball lingo) in sort of a paintball gun shape followed by an ellipsis (that dot-dot-dot punctuation mark) in the form of multicolored paintball splatters. In the accompanying animated logo, the three splats appeared in succession with a "pop-pop-pop" sound.

The concept definitely ties to paintball, but also lends itself to any related business expansion. The downside is that the term is trendy, so the name may have a short life-span or become too generic to successfully protect.

I only guest lecture like this on rare occasions, and your issue happened to fit perfectly with the lesson I was trying to demonstrate this morning -- but watching the students work the problem made me realize that anyone out there who is looking for marketing ideas that will appeal to young consumers might consider contacting the professors at your local community college or university. Many may be willing to use your challenge as an exercise for their students.

I've been contemplating the issue you brought up regarding possible expansion in the future, but I feel right now I'd like a memorable, yet descriptive business name that customers will know what I offer and will be interested in learning more.

Also, my target market wouldn't be attracted to a generic "Decker Paintball Store" kind of name, their attention is grabbed by a flashy, memorable name, so I'm not too sure a generic name would suffice. Xtremez.com looks to be one of my biggest competitors, and they have a very attention-grabbing name.