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You're welcome! There are some ad firm owners in the community, so hopefully they'll comment, too.

Our ideal target market is small business owners who are 5-10 years away from retirement and currently have a high income. Be that as it may we do take clients that either have high income with the capacity to save money or people who already have saved their money and need further guidance.

We are attempting to capture the middle market of people that perhaps do not completely utilize a advisor and/or are afraid to dive into the process or because they have been burned or heard bad stories. We are not after do-it-yourself type of customer that would prefer to do all the financial aspects themselves. We anticipate to hear from small business owners who meet the above criteria, and people in ther 40-60's with a good starting point in assets. We are looking for the people to say ok, I have got this far, now what do i do from here or need a second opinion--a recent story reminded me that people do need advice. A lady placed over $400,000 in an indymac CD to get better interest; most people don't know that in any given year anywhere from 3-6 banks fail. She will get some money back, but thats just an example. But our best clients are ones who have had other advisors, and many had them for years--but our focus on plan first, then the rest will follow has one them over year after year.

Well the process of financial planning is gathering often outdated data and then presenting a plan based on that data. Then since you can not implement all the recomendations at once, you will have to reference the dated plan that continues to date the longer you wait. We have long since adopted a different type of implementation that works best for us and our clients. We break up the plan into deliverable parts. Now with this new tool we will be able to create and update plans in a fraction of the time as before. Since it saves time we will have more time to giving advice and implementation and updates vs building plans and let them gather dust in a clients book case.

Our current clients have been awaiting the launch of this product for awhile and they want it bad. We have given sneak peeks to them and they are very excited to the aspect of being able to view a live NetWorth and asset allocations accross all institutions and know that we are monitoring and being proactive.

For existing financial plan clients with a certain asset level will be enrolled at no additional fee. But new clients will have to pay a small up front fee for the getting organized meeting, and a monthly fee. More services will be offered to those with greater assets (with greater need).

The whole point was to get out client as excited about financial planning as we were--I have to admit not many clients are excited about financial planning--but they know they need it. The reason they don't like it because the meetings required just to gather data to make a plan. Our portal will replace all of that and the financial plan can be updated in a few clicks by an advisor--and if there is a major change then a meeting will be warranted.

And the cool part is that the client sees what we see-so if they want the best advice then they will visit the secure site often, which hopefully brings up other conversations.

Other than do-it-yourself customers, our clients just want to know where they stand, and where they should be in the future, and have a up to date roadmap to get to where they are going.