ForumsInternet/eCommerce

Thank you DomainDiva, I will be interested to know what you don't like or what you are expecting from our site you don't see

Basically what can I do to improve this site.

Thank you

Hello NatOnline -

I think your site looks wonderful and is very simple and easy to navigate (a BIG key with ecommerce enabled web sites!)

There are only a few things that I would mention to have you think about:

• I am not sure if you have a developed logo or brand for your company, but when looking at your site, your current logo sort of blends in with the design and does not really stand out. If this is your current brand (which it looks fine, just not really grabbing attention,) then a simple fix would be to create a way to highlight the brand and make it stand out from the page.
  
  Maybe come up with a design that could go behind this logo (for instance, imagine a physical sign that has the name of the company in the middle. The ones that grab your attention have some sort of cool shape and colors that pulls your eyes to the name of the company.)
• Your "shopping cart" module is at the bottom of the page on the right-side on every single page. While I see that you have the "view cart" link in the main horizontal navigation at the top, a module such as the one I am referring to is usually expected on ecommerce sites to quickly see a running total. It should always be near the top or at the top.
• I would re-order the main horizontal navigation links in terms of most visited from left to right (sort of industry standard.) So, Home, Products, About Us, Testimonials, View Cart, Policy, and Site Map.

The colorful, vertical navigation on the left is excellent and works well at grouping related links together!

All-in-all, a good site!

Hope this helps!

Brian - www.mpoweringu.com (we are going through a design/site transition, so the one you will see currently is our old one)

Good site structurally and functionally -- easy to read, search, and navigate.

I would move the "100% satisfaction guarantee" to the very top of the "Policy" page, and make it stand out more strongly than anything. Burying that assurance way down the page below payment details, and then surrounding it with all the return and refund conditions, sends a negative message (i.e., it's more important to you to get their money than to provide customer satisfaction). I'm sure that's not the case, but where that guarantee is located doesn't give me a great deal of confidence that problems would be resolved quickly or easily.

The "About Us" page has a map with a star near Poipu, but the "Contact" page has an address near Vegas. That made me wonder if you are a downline order-taker or an actual retailer who selects and stocks the products you sell. It may not matter to some, but I'm likely to search for lower-priced competitors if it's the former. (I buy spa and pool products on-line, and the prices can vary widely among downline sellers for the exact same thing.)

If you're only taking orders that are fulfilled by someone else, the "vagueness" is probably fine. If you're the one fulfilling the orders, however, I think it would be to your advantage to say so -- maybe replace that big Hawaii map with graphic that illustrates a "Hawaii-to-Henderson-to-you" concept (illustrating not only the Hawaiian connection you describe, but also to give the customer fulfillment part of the business more visibility and prestige).

Finally, I see that some items show "out of stock." Is this based on a real time inventory database? If so, great. I would emphasize that fact. I prefer shopping on sites where the ability to place something in the cart means they physically have it and it's ready to ship (amazon.com). If that's NOT the case, you might consider taking the product down altogether until it's available -- it's frustrating to complete a transaction, and then learn by e-mail that your item is backordered for six weeks (domestications.com).

I hope this feedback was helpful. Best wishes!

SCORE has a Virtual Learning Center on line at www.score.org
including the Foundations of Marketing and #5 Building a Web Site.
Hope that helps. LUCKIEST

Well I don't know yet how someone can build a logo for me, I will ask some quotes and see.

Thanks DomainDiva

Thanks again DomainDiva to take the time of this review, it is very important for me

There are some things I can do, and some I can't. As far as the name products, they all are generated by the data base, and I don't have the software to change the parameters.

I can use my photo studio to take all products, but it will take months to convert, clean up etc...Many products will not be sold anymore, so we know some of products are popular and some don't. It will take a little while before to be the popular will stay on our list for tw reason. Either the page products are optimized correctly, or the products are not popular. It could be also taking off from the manufacturers list.

When you are alone for all the technical problems, you need to choose where to focus on your business, that's not easy particulary when you are dad of a 2 years old boy

Anyway, that's the life, I am trying to do the best I can.

I like your home page. Are you saying your business gathers and stores all information of an aircraft so that if there should be a problem, while in flight, the pilot can call up (via computer) the history of the plane? Do you have a testimonial page? Should you have something, on your page, that shows your affiliation with a company that provides security? For example: I've heard that when you use Wikipedia, you shouldn't rely on the information because others can go in and change it.