4.
Re: Coffee Cafe Aug 8, 2008 6:17 PM
in response to:
JVCruz
Thanks for the feedback. It is interesting that you bring up Starbucks losses, because it has provided an insight on how NOT to run a coffee business. Starbucks has to be respected on how they put the coffee retail business in the spotlight, but they also provide a lesson in poor customer service. They stopped focusing on their customers (longer wait times, higher prices, etc) and more on their brand. Their decrease in consumer foot traffic proves again that the customer is always right. Another reason that Starbucks is reporting losses is that market penetration strategy of store over saturation has backfired. They expanded too fast even though the market environment at that time said is was a good move. Another way that kept Starbucks in mind, is through our menu choices. We offer breakfast, lunch, and evening tapas. We will also serve cocktails, beer, and wine. We expect these items will help increase average per ticket sales.
We are just the opposite. We are focused on the total consumer experience. We will cater to our patrons by consistently offering a delightful visit with great products, excellent customer service, and an inviting store. Our company mantra is "High-Pace, High-Peace".
