Internet marketing is an
incredible opportunity for us to create awareness of the services and products
we offer. To be successful, of course, we need to know how to create that
awareness. The good news is that you can do that without being an "internet
marketing person." You can use all kinds of internet marketing strategies to
generate traffic and convert that traffic, and do it in ways that serve the
human bond you need to create with the people that you serve. A key ingredient
for success is having the right web site format.
When deciding on the right
format for your online marketing, keep in mind that the most basic, most
important element of any website is to get a visitor's email address. If you
have a website that doesn't allow the visitor to give you their email address
and minimal information (opt-ins) in exchange for something, the website is
virtually useless. Whatever format you use, have at least one way that people
can sign up for something with their email address: a newsletter, a special
report, a blog, whatever makes sense for you.
In the internet marketing
world a lot of people use a long sales letter as a home page. Long sales
letters are typically good at selling products if the copy is well-written. But
a lot of offline businesses might not like the idea of a long sales page
letter, so there are other formats to consider that will work. Certainly a
brochure style-something similar to a printed brochure. If you're going to do a
brochure type website, combine it with one of the other formats so that you can
capture opt-ins.
You might want to consider
an assessment as your home page. Something that engages the visitor in some
way. Or a testimonial homepage format might be right. With this format, your
entire homepage is comprised of testimonials from the people you serve. It's
very, very simple, but it gives you an opportunity to let other people talk
about you.
More helpful tips here in the downloadable chapter excerpts... www.readtheanswer.com/index.php?RTA=web2
incredible opportunity for us to create awareness of the services and products
we offer. To be successful, of course, we need to know how to create that
awareness. The good news is that you can do that without being an "internet
marketing person." You can use all kinds of internet marketing strategies to
generate traffic and convert that traffic, and do it in ways that serve the
human bond you need to create with the people that you serve. A key ingredient
for success is having the right web site format.
When deciding on the right
format for your online marketing, keep in mind that the most basic, most
important element of any website is to get a visitor's email address. If you
have a website that doesn't allow the visitor to give you their email address
and minimal information (opt-ins) in exchange for something, the website is
virtually useless. Whatever format you use, have at least one way that people
can sign up for something with their email address: a newsletter, a special
report, a blog, whatever makes sense for you.
In the internet marketing
world a lot of people use a long sales letter as a home page. Long sales
letters are typically good at selling products if the copy is well-written. But
a lot of offline businesses might not like the idea of a long sales page
letter, so there are other formats to consider that will work. Certainly a
brochure style-something similar to a printed brochure. If you're going to do a
brochure type website, combine it with one of the other formats so that you can
capture opt-ins.
You might want to consider
an assessment as your home page. Something that engages the visitor in some
way. Or a testimonial homepage format might be right. With this format, your
entire homepage is comprised of testimonials from the people you serve. It's
very, very simple, but it gives you an opportunity to let other people talk
about you.
More helpful tips here in the downloadable chapter excerpts... www.readtheanswer.com/index.php?RTA=web2
