Here are some
suggestions for marketing to the female market:
*Know the difference
between a floodlight and a laser beam*. Men and women make purchasing decisions very
differently. Women are like a floodlight, they go broad and wide. They take in
a lot of detail, do more research and may take longer to make a purchasing
decision. Men are like laser beams, they focus in on a few key things. If you
can effectively capture her longer list of needs, you will not only capture the
female market but will over deliver to the male market.
Pick a flavor. Many companies make the mistake of
universal or "vanilla marketing." To be effective, pick a flavor! Clearly
identify your target market within the broad demographic of women. It is
important to understand how to segment and be compelling to a specific group of
women, not all women. By focusing on a very specific subset of women you will
actually capture more market share. Women tend to brand loyal and they make a
significant amount of referrals. Thus, if you target women baby-boomers, you
will capture the baby boomers and their circles of influence which may include
women and men in various demographics.
*Ask her what she
wants*. Women
are wonderful at articulating their needs and how to make a product or service
better. Don't come up with ideas in isolation, involve women in the process. If
you solicit input from female consumers early in the product / service
development process you will not waste money or resources by going down the
wrong path.
Make a connection. In creating your messaging, whether
online or offline, share information that women can connect to their own needs.
You want to articulate your message in a way that would cause a woman to say
"That's me!" A female consumer needs to see your solution as her solution.
Present the features and benefits in a way that speaks to her needs. Rather than
presenting facts and figures about a product or service, make it relatable.
Be genuine. Women consumers will pick up on
non-verbal clues. If you are insincere about meeting their needs, she will
sense it and you may lose her business. It's important to show the female
market that you understand her important role and you want to support her.
Develop a rapport and tailor solutions to fit her needs.
Marketing to women can provide you a competitive
advantage and strengthen your brand without alienating your male customers.
Women consumers will expand your brand through viral marketing, and social
networking, so the effort spent to capture them can have a significant impact
on your both term and long term profitability.
Ron Towns. Here..
www.readtheanswer.com/index.php?RTA=web2
suggestions for marketing to the female market:
*Know the difference
between a floodlight and a laser beam*. Men and women make purchasing decisions very
differently. Women are like a floodlight, they go broad and wide. They take in
a lot of detail, do more research and may take longer to make a purchasing
decision. Men are like laser beams, they focus in on a few key things. If you
can effectively capture her longer list of needs, you will not only capture the
female market but will over deliver to the male market.
Pick a flavor. Many companies make the mistake of
universal or "vanilla marketing." To be effective, pick a flavor! Clearly
identify your target market within the broad demographic of women. It is
important to understand how to segment and be compelling to a specific group of
women, not all women. By focusing on a very specific subset of women you will
actually capture more market share. Women tend to brand loyal and they make a
significant amount of referrals. Thus, if you target women baby-boomers, you
will capture the baby boomers and their circles of influence which may include
women and men in various demographics.
*Ask her what she
wants*. Women
are wonderful at articulating their needs and how to make a product or service
better. Don't come up with ideas in isolation, involve women in the process. If
you solicit input from female consumers early in the product / service
development process you will not waste money or resources by going down the
wrong path.
Make a connection. In creating your messaging, whether
online or offline, share information that women can connect to their own needs.
You want to articulate your message in a way that would cause a woman to say
"That's me!" A female consumer needs to see your solution as her solution.
Present the features and benefits in a way that speaks to her needs. Rather than
presenting facts and figures about a product or service, make it relatable.
Be genuine. Women consumers will pick up on
non-verbal clues. If you are insincere about meeting their needs, she will
sense it and you may lose her business. It's important to show the female
market that you understand her important role and you want to support her.
Develop a rapport and tailor solutions to fit her needs.
Marketing to women can provide you a competitive
advantage and strengthen your brand without alienating your male customers.
Women consumers will expand your brand through viral marketing, and social
networking, so the effort spent to capture them can have a significant impact
on your both term and long term profitability.
Ron Towns. Here..
www.readtheanswer.com/index.php?RTA=web2
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