Iwrite
1,101 posts since
Dec 29, 2007
6.
Re: What should I write about? Jul 24, 2008 12:59 PM
in response to:
John_6x6
John,
That I can do here. I do full service advertising - print, outdoor, radio, TV, direct mail, interactive, mobile and everything else that is advertising.
It is not a "verses" thing, it is a "with" thing to me.
SEO helps when consumers are online but how does it help if they are listening to the radio or watching TV? How does TV help when you are in the car or at work? Hopefully, you get the picture.
Each medium has its strengths and weaknesses.
Target audiences can be reached in various way, I believe clients are best served by an advertising
plan that uses more than one medium to reach people. Advertising agencies deliver the idea that drives all of the usages or executions. A great concept can work across media to present the client to the target.
I believe it is dangerous in this day and age to place all your marketing dollars in one basket. People are open to marketing messages in a lot of different places - it is my job to reach them where they are. And I feel an advertising agency should be willing to use any and all tools to do that.
Telling a client all they need is a website or a TV spot or anything else is irresponsible to me.
