ForumsShop Talk

The reason the role of "print broker" can exist is because it's not cost-effective for a large full-service printer to mess with a lot of small job clients, and therefore small job clients can't get full service printing cost effectively. The broker gives the printer one large client to deal with instead of dozens of small ones, and those small clients can get services they can't get or afford otherwise.

Does that same dynamic apply to the sign business? In other words, is your industry's business model built around producing hundreds of the same sign for a few large clients -- or does most of the revenue come from producing single custom "one of" signs? Although I don't know your industry first hand, it seems like it might be the latter. If that's the case, I'm not sure how adding a broker to the mix provides a benefit to either the supplier or the customer -- and if there's no advantage for them, there'd be no business for you. Perhaps you can elaborate on that (I can see how it helps you, but how does it help the suppliers, designers, or customers to deal with you, rather than directly with each other?)