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Dec 14, 2007 1:20 PM by
studio 525
Re: Shall I take advantage of the new web technologies for marketing my business? Dec 13, 2007 7:15 PM
in response to: DomainDiva
in response to: DomainDiva
Bravo DomainDiva, http://www.searchenginewatch.com/ is an excellent ressource 
You can add this one http://www.vaughns-1-pagers.com/internet/google-ranking-factors.htm
You can add this one http://www.vaughns-1-pagers.com/internet/google-ranking-factors.htm
The trend on the web now, known as web 2.0, is creating communities and sharing, much as we are doing here right now. A blog is a good way of doing this. You need to put effort into motivating your community (potential and existing customers) with intriguing and useful information, nurturing your community by participating in and motivating discussions and monitoring your community to make sure it stays healthy, useful and enjoyable. This takes a great deal of effort and time. It's not like an automated e-mail campaign that runs by itself once you create it. It needs continuous care and effort.
You can hire people to do this, but be aware that they are representing your company in a critical way and will be seen as the heart and soul of your company. They also need to be seen as scrupulously honest and selfless individuals whose only goal is to help those in the community. And, of course, they need to have encyclopedic knowledge and the wisdom of a Buddha
.
With all that in place, you have an incredible marketing machine. Many large companies have tried and failed to take part in and create on-line communities. And their failures were quite painful. People in on-line communities are very sensitive to marketing messages that sound like marketing messages. This is not the traditional advertising medium (push advertising). This is two-way communication with the focus shifting to the customer. Listening is more important than speaking.
It is a major shift in attitude and thinking.
But success in this brave new world, especially for a small company with limited advertising resources, can be huge. Very little $, but a whole lot of sweat equity required.
I've had 30 years in the advertising and marketing game as a Creative Director, copywriter, designer and commercial film director. Now I'm plugged into the web and, believe me, it's different in many ways. Tools like Google Analytics (free), show you exactly how people are responding to each page on your website. Testing is now incredibly fine-tuned and immediate. The traditional copywriting skills of talking one-to-one with your prospect through the media are the same, but since this is a two-way conversation, and sometimes three-way (watch out for that), you have to be incredibly sensitive about every single word and most of all your attitude. It needs to be about helping and sharing, not selling. Yet it still has to accomplish the same goal, which is, of course, selling.
On the positive side for me and my business, most of the people who are deeply attuned to the web sensibilities also don't know how to sell. It's not easy finding someone who can do both. That's my niche.
If you'd like more info, discuss it here.
Or you can reach me directly at peter@studio525.com
If you'd like to visit my website, it's http://www.studio525.com.
Peter Cutler
studio 525
We don't just create websites.
We create results.
You can hire people to do this, but be aware that they are representing your company in a critical way and will be seen as the heart and soul of your company. They also need to be seen as scrupulously honest and selfless individuals whose only goal is to help those in the community. And, of course, they need to have encyclopedic knowledge and the wisdom of a Buddha
.With all that in place, you have an incredible marketing machine. Many large companies have tried and failed to take part in and create on-line communities. And their failures were quite painful. People in on-line communities are very sensitive to marketing messages that sound like marketing messages. This is not the traditional advertising medium (push advertising). This is two-way communication with the focus shifting to the customer. Listening is more important than speaking.
It is a major shift in attitude and thinking.
But success in this brave new world, especially for a small company with limited advertising resources, can be huge. Very little $, but a whole lot of sweat equity required.
I've had 30 years in the advertising and marketing game as a Creative Director, copywriter, designer and commercial film director. Now I'm plugged into the web and, believe me, it's different in many ways. Tools like Google Analytics (free), show you exactly how people are responding to each page on your website. Testing is now incredibly fine-tuned and immediate. The traditional copywriting skills of talking one-to-one with your prospect through the media are the same, but since this is a two-way conversation, and sometimes three-way (watch out for that), you have to be incredibly sensitive about every single word and most of all your attitude. It needs to be about helping and sharing, not selling. Yet it still has to accomplish the same goal, which is, of course, selling.
On the positive side for me and my business, most of the people who are deeply attuned to the web sensibilities also don't know how to sell. It's not easy finding someone who can do both. That's my niche.
If you'd like more info, discuss it here.
Or you can reach me directly at peter@studio525.com
If you'd like to visit my website, it's http://www.studio525.com.
Peter Cutler
studio 525
We don't just create websites.
We create results.
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