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While web site
conversions-that is, converting visitors to customers-are important, you have
nothing to convert if you don't have traffic. The more traffic you create, the
more sales you will generate. Here is a recipe for building more routes to your
website.
*Start with a web
site*. Having
multiple elements on your web site will give you greater traffic-driving
capability. For example, you have a website and you want to submit it to
directories dmoz.org, the Yahoo! directory, and other smaller directories. That
is pretty limiting. If you create a blog on that website, you now have the
opportunity to submit that same website, the blog part of it, to a blog
directory.
Add a blog. With a blog, an RSS feed is
automatically created, which means that you are able to submit the website with
the blog to an RSS directory that you would not be able to get visibility in if
you didn't have an RSS feed.
Add a podcast. If you add a podcast, which uses
online audio to deliver messages to people, you can now submit that podcast to
a podcast directory. Adding these two features creates new pathways to your
site, which in turn will generate more traffic.
Upload articles. Creating and uploading articles to
article banks can drive traffic to your site. It should be solid content that
makes people want to click on the link to your site in the byline.
*Make a triple word
score*. You can
leverage your material by using it across all your traffic routes. Have you
create a solid article? After you upload it, add it to your blog. Then grab a
microphone and make the same piece into a podcast.
Another recipe for
generating website overflow is to segment your market into micro-niches. Create
a simple landing page to capture opt-in subscriber, and then focus on driving
traffic to that page. A landing page is a URL based on something very specific
and very meaningful to a particular group of people. The idea behind it is to
have very small niche or very specialized niche.
For example, rather than
setting up a page about "dog health," you can get more specific and develop a
landing page just for bulldogs entitled "Bulldog Health Questions." That
landing page is specific to a certain kind of dog and a very specific issue,
health questions that relate to the bulldog. So, the people you target in this
example are only going to be people who are interested and have questions on
the health of a bulldog.
Creating landing pages like
this for other breeds of dogs allows you to isolate and target groups of people
based on their interests. You will be able to laser focus your marketing
messages to these groups that will generate traffic. This applies to whatever
product or service you provide.
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