ForumsAdvertising, Sales and Marketing

Go to http://www.theknot.com it is the larget bridal website in the known universe. This would be money well spent. Also you may want to make nice little fliers and leave them at bridal shops...by all means call all of the wedding planners in your area.

If you don't have a way to distribute marketing material I would suggest that you do it yourself. Recruit all of your family members and some friends...give each one a stack and a target area with a list of businesses.

If you do an email campaign I would suggest getting a designer to help you with it so you can send out a professional advertising piece. Prospective clients will ignore a plain old email.

Adding on to what LUCKIEST wrote, try contacting the hosts/producers of locally-broadcast early morning television shows. In the next two months, these shows will book dozens of business owners and other experts on topics of interest related to the holidays. Come up with something unique -- like an authentic traditional or ethnic Christmas dessert, a "themed" creation that would appeal to local viewers, or something for a specific market segment (for example, I love rich desserts, but have two friends who are diabetic -- if I saw you on TV with a beautiful and delicious dessert for them, I'd come to your shop for ALL my holiday sweets!).

Also, you might contact the various private and public charitable organizations in your area that serve children. They are now in the process of arranging holiday parties and such that will draw tons of volunteers and lots of news coverage. Providing a free cake for such an event would put you, your product, and your flyers in front of many potential new customers -- plus it'd be something you could feel really good about.

There are often services that will mass deliver your fliers for a small fee if you need help.