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Click to view WEBillions's profile Mogul WEBillions 154 posts since
Oct 10, 2007
0. Re: Page 2 on Google for "growth marketing" in just 17 days! Oct 13, 2007 10:03 PM
That's a very interesting idea. I believe I'll have to try that. It
occurs to me that not everyone may know what "source words behind
one-way inbound links" means. Could you go into more detail about what you mean here?

Just curious, how many different source words do you use? Just the one set?
Click to view Tactical's profile Start-up Tactical 2 posts since
Oct 10, 2007
1. Re: Page 2 on Google for "growth marketing" in just 17 days! Oct 14, 2007 3:07 AM
in response to: WEBillions

One-way inbound links are links that come from another site and point to your site. But there is added importance to a one-way link because it's not simply the result of exchanging links; it's actually a one-way endorsement. Publishing articles is a great way of getting such one-way inbound links, even though it's technically YOU voting for yourself.


"Source words" are the words that carry the link. Every time you publish an article online, you're given the opportunity to include a "resource box" with information about the author and a link back to the author's website. Most people put the link on the name of their website. In my case, the link would be on "Tactical Execution" but that's not the best strategy. Instead, you should put your link onto the keyword phrase you're targeting.


Google considers the words used to link to your website. So if Tactical Execution had a bunch of one-way inbound links from the words "growth marketing", Google would assume the Tactical Execution website is a good resource for people entering "growth marketing" as their search criteria. After all, other websites are referencing that website with those same words. As a result, Google ranks my website higher for those keyword phrases.


This is a very simple strategy, but one that works incredibly well ... and incredibly quickly. Give it a try and you'll see for yourself. And if you'd like more detailed information about implementing this strategy, just visity the Tactical Execution website. There's lots of great information there and it's all free.

Click to view Faerie's profile Authority Faerie 27 posts since
Oct 12, 2007
2. Re: Page 2 on Google for "growth marketing" in just 17 days! Oct 14, 2007 7:38 PM
Where are the articles being published?
Click to view Tactical's profile Start-up Tactical 2 posts since
Oct 10, 2007
3. Re: Page 2 on Google for "growth marketing" in just 17 days! Oct 14, 2007 7:47 PM
in response to: Faerie
I post the articles to the top 10 article directories (links provided on the Tactical Execution website) and use the article distribution service provided by iSnare.com to send it out to countless others. If you buy a bunch of credits at a time, it only costs about $1 per article.
Click to view Biz Online's profile Mogul Biz Online 71 posts since
Oct 10, 2007
4. Re: Page 2 on Google for "growth marketing" in just 17 days! Oct 17, 2007 10:50 AM
"Source words" are also known as "anchor text." Anchor text is the visible, clickable hyperlink.

I word about article submission: Many sites don't allow clickable links, and if they do, sometimes they add a "no follow" to the link. A "no follow" in a link tells the search engine not to follow the link. This means you will get either limited or no benefit from the link. So choose your article partners wisely that only allow live links and do not use the "no follow". You can see this by right clicking your mouse on a article page and View Source. look for "no follow" in the link that points to the author's site.

A word about keyword research: In optimization, the most important step is keyword research. I did a quick check on several keyword tools, and "growth marketing" has very limited exposure in the number of searches. I always recommend to clients that any optimization company can get you to the top of search engines for uncommon searches, but I recommend going after highly searched, high traffic keywords that are relevant to their business. Of course, we are researching keywords that will convert traffic into customers, not just for traffic improvement alone.

A note to TACTICAL: Yes, you are on page two for that search, but your Title tag does not show your keywords!
Your current title tag is: Tactical Execution - HOME

Change your Title tag to be a total of 66 characters including spaces. By doing this, Google displays the first 66 characters, and you improve your chances of someone clicking on your website with a better description of what you do.
If you are targeting Growth Marketing, put those two keywords at the beginning of your Title tag.

Here's a sample of a new Title: Growth Marketing Strategies for Small Business from Tactical
61 total characters.
Now, you are targeting keywords from your new Title tag include:
Growth marketing

Growth strategies

Small business growth

Small business marketing

Small business strategies

Small business marketing strategies

Small business growth strategies

Three and four word searches are known as "long tail" searches. There may not be many searches, but they are highly targeted, more relevant, and have a higher chance of converting to a customer. More on this later...

Hope this helps.
Cliff
Click to view blitzlocal's profile Mogul blitzlocal 92 posts since
Mar 20, 2008
5. Re: Page 2 on Google for "growth marketing" in just 17 days! Nov 9, 2008 1:08 AM
Cliff,

This is interesting-- what site is yours, so I can go see?

Dennis
Click to view intechspecial's profile Mogul intechspecial 1,457 posts since
Jan 6, 2008
6. Re: Page 2 on Google for "growth marketing" in just 17 days! Nov 9, 2008 11:43 PM

Just an FYI, your website is now #1 !

Good work, I am impressed.


I just did a search on Google.

Click to view intechspecial's profile Mogul intechspecial 1,457 posts since
Jan 6, 2008
7. Re: Page 2 on Google for "growth marketing" in just 17 days! Nov 22, 2008 9:43 PM
in response to: intechspecial
Growth Marketing is still listed as number 1 on google!

Good work.

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