4.
Re: How to sell without "selling" Jun 27, 2008 10:38 AM

in response to:
rontowns25
I fully understand what you mean. When I started "selling" my products in 1969, I was the typical high pressure salesman. Push, push, push, and never let go. My sales percentages and amounts were almost unbelieveable. But I noticed that I didn't have any repeat business.
Over many following years I studied and learned from many excellent sales people, until I finally developed and refined my ideal method.
The ideal sales person uses all the sales tactics proven over the years. But he does it gently., - in such a way that the client isn't aware that it is being done. Trial closes, tie-downs, overcoming objections and re-closing are still valid today. It just must be done without being offensive or obnoxious.
To address your specific need, I recommend reading a book on "SPIN" selling. With that method you ae becoming a consultant to your client and helping them solve their problems by utilizing your product for their benefit.