ForumsAdvertising, Sales and Marketing

Hello,

I am also eager to sell. I think the best way to avoid your problem is to view yourself as a consultant, trying to maximize your customer's value and the fact that get paid by maximizing the value not selling the franchise. Also, maybe you should talk about the dream and the freedom a franchise could possibly bring and how that would make them feel better instead of yelling this is the best deal! Here are some resource that I hope you find useful when delivering sales pitches.

http://www.salesandmarketing.com/msg/cont
ent_display/sales/e3i1558dafff1c6bd90297ee
0e351a24a28

http://www.closerblog.com/Archives.asp

http://www.biztrek.com/articles/Creating%
20The%20Perfect%20Sales%20Pitch.htm

http://www.effectivemeetings.com/presenti
ng/delivery/sales.asp

http://www.tipstoolsandtricks.com/?cat=15

http://www.managesmarter.com/msg/index.js
p

http://www.mycustomer.com/cgi-bin/item.cg
i?id=133306&d=101&h=817&f=816

http://www.businessweek.com/smallbiz/cont
ent/apr2008/sb2008044_736977.htm?chan=smal
lbiz_smallbiz+index+page_top+small+busines
s+stories

http://www.4hoteliers.com/4hots_fshw.php?
mwi=2772

http://www.potentialsmag.com/msg/content_
display/sales/e3ib74c8e81c32458c26db4ee20b
e286df5

http://www.blueridgenow.com/article/20080
212/ZNYT04/802120338/1042/NEWS/ZNYT04/You_
Remind_Me_of_Me

Hope this helps. Please share other sales insights~

Thank you for your time and consideration.

Cheers,

Patrick

I fully understand what you mean. When I started "selling" my products in 1969, I was the typical high pressure salesman. Push, push, push, and never let go. My sales percentages and amounts were almost unbelieveable. But I noticed that I didn't have any repeat business.

Over many following years I studied and learned from many excellent sales people, until I finally developed and refined my ideal method.

The ideal sales person uses all the sales tactics proven over the years. But he does it gently., - in such a way that the client isn't aware that it is being done. Trial closes, tie-downs, overcoming objections and re-closing are still valid today. It just must be done without being offensive or obnoxious.

To address your specific need, I recommend reading a book on "SPIN" selling. With that method you ae becoming a consultant to your client and helping them solve their problems by utilizing your product for their benefit.

Sure, babe...

Normally. a merchant can offer:

Low Price
High quality
Fantastic service

From the above list, you can get only one or two...but not all three. Some laws of business are similar to laws of physics...they just can't be broker.