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I think so. I think it is a great way to generate interest and even get early feedback, suggestions and comments.

Definitely! (I have a new one coming soon, and the entire first section will be available to preview on-line.)

Posting limited amounts makes sense. Naturally you don't want to give it all away though! You might also look at including with your snippets a link to a signup page on your site for people to register for email notifications for when the book is for sale. You might also want to award them for signing up by emailing them an additional sample from the book. I hope that helps. Good luck!

Luckiest -- not the first, but maybe the first that someone other than business students and MBA candidates will read. Release date is September 16 (I'll post an announcement).

Yes, yes you should.

Actually you should do it in several different ways. Instead of just letting them download the sample chapters you should have them opt-in to a mailing list when they download it so that you can then follow up with them automaticly using an autresponder and boost your conversion rates. Not only will this sell more books, it will allow for you to test different sales material to determine which works best in a scientific fashion.

To Higher Profits,
Dave Ryan, Consultant
Higher Profits Marketing