ForumsInternet/eCommerce

Here is the thing with link exchanges, they do not sit well with search engines, especially Google. Don't participate in recipricol links as a way to bring traffic to your site or to build PageRank. You may get traffic at first but you will be penalized later.

Instead, create unique content that will make people want to link to your site naturally. Here is a link from Google which explains "link schemes"

http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66356