ForumsEvents

I'd like to ask If GOOGLE is going to release anything NEW that would benefit the classic dot.coms? I have tried Google Ad Words but lost nearly $1,000.00 trying to lure not even one new client. People are having lot's of success with Blog's that are cheap and easy. I feel cheated that I spent so much money on my Web site with a graphics designer, Webmaster and did it the classy way, etc. and when it comes to search engines, or GOOGLE...the Blog's and silly celebrity gossip sites seem to be getting all the high ratings and hits. Thank you so much!!!

If I have a $1,000 and want to advertise locally using Google. What form of advertising would you recommend that would take my advertising dollars further?

Sincerely,

HumanArrow.com
Directing Traffic To Your Business!

A lot of webmasters talk about paid links, what about big review sites marketing with ppc, etc... passing Page Rank?

Do you consider that is not paid links? And why?

Thank you

I have a few questions. I am hoping since this is awhile before the event that you may have a chance to address my questions.

I saw recently on slashdot (article link here: http://tech.slashdot.org/article.pl?sid=0
8/06/02/230247 ) that Google has started to provide real time pricing information for the NASDAQ. Will that soon be expanding to other areas? What other tools does finance.google.com have to offer the public and do any of those offerings target small business owners? How does the stock quote data collected by Google compare to the offerings of OpenTick (link: http://www.opentick.com/ ) and what does Google offer that provides an edge or spin to just collecting and presenting data? Has any consideration been given to creating forecasting tools or creating an API to access the data Google collects from the market so others can create some applications along those lines?

A different article refers to another post on the Google blog about opening up some of the search algorithms. Have more details been prepared on that or is there any idea when more details will be discussed? Will there be allowance for interactivity for code revision from the community? Are there any fears about releasing more details on specific algorithms leading to new exploits to subvert google?

Finally if you could take a look at this thread (link: http://smallbusinessonlinecommunity.banko
famerica.com/thread/5521?tstart=0 ) I think everyone on the forums would appreciate your insights from the conversation there.

I'm sorry I know I have asked quite a bit, but it isn't everyday we have this sort of opportunity. I deeply appreciate you taking the time to read through this post and any responses you can give would be great! Thank you.

I've got a question for John Kaplan from Google:

Why does Google rank sites in the top 5 with keyword rich domain names and page titles, but with no contents or pages?
Thank you.

Hello Community,

Jon will be addressing the pre-event questions directly to start things off as questions begin to pool in the queue. Just a reminder, Jon will get to try to answer as many questions as possible, however he may not get to all of them.

Take it away Jon!

I'm sorry you didn't have success in your first try! To answer your
question, while we don't design features specifically for dot-com vs.
traditional companies, there are a lot of tools and products that you
can take advantage of. The first step is making sure you completely
measure the outcomes that are important; what is a successful
'marketing event' in your eyes. To do that most effectively, many
customers have started using advanced analytics programs on their
websites to measure everything, from where the user came from, to what
they did, to where they dropped off in the process. Many providers of
this technology charge thousands of dollars per month; Google has a
free analytics product called (surprise) Google Analytics. You can find
more details here: http://www.google.com/analytics

Other tools to consider: website optimizer, which will help with multi-variant landing page testing (www.google.com/*website**optimizer),* Google Labs, that showcases many of the new and exciting products coming out of our engineering team (www.labs.google.com), and Experimental Search, which highlights some of the newest search ideas (www.google.com/experimental).

Outside of adwords, we're doing alot of testing in offline media
(print, tv, radio), display advertising (content target banners) and
Video (YouTube) -- where we can profile target your ads to right
demographic.

Give it another shot using some of these tools!