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11 Replies Last post: Jun 14, 2008 11:57 AM by ciordia9

The limit of SEO for small business

Jun 10, 2008 11:32 AM

Click to view NatOnline's profile Mogul NatOnline 670 posts since
Oct 10, 2007
Hello,

I am running my e-commerce which is a small business for more than 3 years now, and use some nice SEO techniques.

I have reachead the limit of my SEO not because I can't optimize anymore, but rather because I compete with bigger companies. By bigger companies I mean it is hard or even harder to rank high on competitive keywords. I have found that I do not compete anymore with single business owner operators, but mostly with a SEO team or a professional expert.

How to compete with SEO team and big budgets?

I am still proud of my work when I rank higher than them, because of my SEO knowledge, but there are some limits I cannot pass.

Do you experience the same? How sucessful are you to beat huge companies with their SEO team?

Thank you
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Click to view websolutions's profile Mogul websolutions 191 posts since
Feb 4, 2008
1. Re: The limit of SEO for small business Jun 10, 2008 1:37 PM
Hi Nat, very interesting question, a question I get a lot of from my prospects. Now, can you please share your website with us so that we can evaluate it?

Thanks!
Click to view xenopod's profile Mogul xenopod 109 posts since
Dec 28, 2007
2. Re: The limit of SEO for small business Jun 10, 2008 1:46 PM
in response to: websolutions
Click to view websolutions's profile Mogul websolutions 191 posts since
Feb 4, 2008
3. Re: The limit of SEO for small business Jun 10, 2008 2:02 PM
in response to: xenopod
thanks but what makes you think that is the correct link?
Click to view websolutions's profile Mogul websolutions 191 posts since
Feb 4, 2008
4. Re: The limit of SEO for small business Jun 10, 2008 2:03 PM
in response to: websolutions
or the link he has in mind?
Click to view NatOnline's profile Mogul NatOnline 670 posts since
Oct 10, 2007
5. Re: The limit of SEO for small business Jun 10, 2008 3:47 PM
in response to: xenopod
That is the correct link Xenopod. This is our e-commerce I am running with my wife.
Click to view NatOnline's profile Mogul NatOnline 670 posts since
Oct 10, 2007
6. Re: The limit of SEO for small business Jun 10, 2008 3:51 PM
in response to: websolutions
Websolutions, for example I am ranking top 4 on Yahoo at: http://search.yahoo.com/search;_ylt=A0oGk
j.r2k5IqgYArV1XNyoA?p=body+products&fr
=yfp-t-501&ei=UTF-8

on 569,000,000 sites, that's the best I can do so far. On Google this is a different story...

Thanks for your interest in my post
Click to view websolutions's profile Mogul websolutions 191 posts since
Feb 4, 2008
7. Re: The limit of SEO for small business Jun 10, 2008 5:07 PM
in response to: NatOnline
Okay, this is advice I would charge for but for you Nat, I will post it here for free.

I checked your site and here is what I recommend if you want to take your PR4 to PR5.

1. Get as many oneway links from other relevant sites - about 20 of them will take you to the next stage within 4 months.
2. Write Generic KWO articles about your product line, including Hawaii.
3. Use Google Analytics to guage your efforts, including tracking your sales and CR.

This is your challange, you think you can do it? Try and see how easy or difficult it can be.

Are
Click to view NatOnline's profile Mogul NatOnline 670 posts since
Oct 10, 2007
8. Re: The limit of SEO for small business Jun 10, 2008 5:27 PM
in response to: websolutions
Thanks Websolutions,

What PR5 will give us? I really don't care too much about Page Rank, only a good SERPon the main categories will give us a +

We created some interesting articles at: http://www.natural-elements-online.com/ar
ticles-on-natural-hawaiian-skin-care.asp and we will add more articles in this category http://www.natural-elements-online.com/ha
waiian-body-care-product-guide.asp

As far as links buiding we constantly add some more via many ways.

My example above show one keyphrase targeted with a decent result, unfortunately all are not so succesful. I am working hard to optimize some of them and sometime I can't go further (the limits I was talking about).

Ranking high is one thing, keeping the ranking high is another...

It is very interesting by the way.
Click to view websolutions's profile Mogul websolutions 191 posts since
Feb 4, 2008
9. Re: The limit of SEO for small business Jun 10, 2008 5:44 PM
in response to: NatOnline
Hi Nat, somehow (based on case study) I see a close relation between PR and your web site ends up on the SERPs. I know there are tons of other factors that determine where your web site will be positioned however, in your case I belive your efforts should be directed to writing more KWO articles and getting more links with relevant anchor text.

Mike
Click to view NatOnline's profile Mogul NatOnline 670 posts since
Oct 10, 2007
10. Re: The limit of SEO for small business Jun 10, 2008 9:19 PM
in response to: websolutions

Thanks Mike,


I will try doing what you suggested. I don't know how I can write more KWO articles, otherwise it will be stuffing, and I've got some anchor texts on my articles, perhaps not enough.

Are you talking about increasing the anchor text frequency? or just adding more external anchor texts?


I added some bookmark links on my articles like Matt Kropp from iCrossing's suggested, so eventually if visitors kindly want to bookmark our articles, it would be fantastic.

Click to view ciordia9's profile Authority ciordia9 16 posts since
May 15, 2008
11. Re: The limit of SEO for small business Jun 14, 2008 11:57 AM
in response to: NatOnline
Ok so it looks like you have your local bases covered. Now you start creating value outside of your site that others can use, or search engines can track towards you.

Are you doing any article marketing, jetspinner ideas? Your products have a great diameter of viability from use to ecology you can write for other people out there to use. Adding no more than 2 links back to yourself.

Next think about video and podcasts. Can you do some nifty recordings on how hip, cool, neat, different, exciting, beneficial, your products are, and release those out there. Interview people who have really enjoyed what you've sold. Get video testimonials if at all possible.

Start a social community that is ad-branded with your site but the meat of the site and discussions are something else oriented. It could be local as wave riding to as foreign as global warming.

Just a few thoughts on where to go once you have your local bases covered. Just keep creating value away from yourself and it will bring people back through additional avenues.

-andy