7.
Re: Play-N-Trade, good franchise? Jun 10, 2008 4:34 PM

in response to:
ZetaMonkey
Wow, ZetaMonkey, thanks for the compliment.
You ask a great question, and I don't know the answer. I have one client that handles video game distribution and merchandising (big stores), so I know what
they're thinking/planning, but they didn't ask me if I thought it was a good strategy. Consequently, I haven't analyzed it enough to know. So everything I'm about to write is just "thinking out loud" -- it's not advice or anything I really KNOW about for sure . . .
For a small store or franchise, as we both mentioned, the classic and used game market is where highly successful existing stores are currently standing out. That seems like one opportunity to gain a more sustainable foothold.
It seems like another opportunity is boomers and seniors. Everything about the "typical" video game store screams youth, from the aesthetics to the employees. A small store that targeted (or at least included) boomers and seniors might open up whole new world. For instance, my dad (age 80, but active and healthy) lives in a retirement village that only has about a dozen residents this time of year, yet a couple of thousand "winter Texan" residents. (In fact, that two-county area is home for more than 100,000 retirees who live there six months or less each year.) Somebody from a local store (or perhaps it will be a new entrepreneur) could probably take a few Wii Fit set-ups to the Community Centers in each of those villages during the next peak season, hold free demos and "training" sessions for the residents (soft sell), offer to help with installation and set-up, and move product like mad. I really believe that seniors would buy and use them, plus they have grandkids who come down for visits and want something to do -- so there's another selling point for the accessories, and a feeder for in-store game sales (because those communities will be among the last served by technology that enables digital distribution).
Again, I'm just brainstorming here (presumably, the execs at Play-n-Trade are, too).