ForumsEvents

Great response Matt! Keep up the great work!

milehighguy wants to know:

If you have an ad based wesite, what is the best way to build traffic quickly and what is a realistic profile for generating ad revenue, based on new site statistics. Thanks

Community,

Remember to refresh your browsers to view the latest responses.

Ok, Generation4 asks:

I'm helping my friend who is an accountant put together a website and was advised that I need to make sure all the site link names and text on the site are based on common search terms to increase our search results. I think she knows what the common terms are in her industry, but how do we check that they are also highly searched? Can I check myself or do I need to buy this information? If so, where?

MetroGal wants to know:

I just have a quick question - Is search case sensitive?

Matt,

That was a great first half! Let's take a 5 minute break to get a good stretch in.

Community,

We still want to hear from you, so get those questions in!

Thank you,
The SBOC team

A good rule of thumb is 2-3 meta keywords per page and 150 - 250 characters for meta description. All of the meta keywords should be reflected in the meta description.

The best way to market a business with minimal spend is SEO. Aside from optimizing the site and brand, there are little hard costs. With that said, there is a large committment to optimizing a site (research, code implementation, acquiring relevant links, etc.) which requires time.

SEO also levels the playing field when competing with big brands as search engines will rank the site that is the most relevant to users' search query (i.e. the one with the most relevant content, more relevant links and the best user-experience). If your site is well optimized, you can appear higher in the search results than a big brand.

Paid search (Google Ads) are also a great way to market your business. You may also consider shopping feeds, email marketing, social networking, etc. The best one depends on your business, product-offering, competition, customer expectations, etc.

Why do you think paid search is better than natural search?