*(XBRAND) Fitness
Wear*
The name "XBRAND"
is used throughout the document in order to keep brand
confidentiality.
*EXECUTIVE
SUMMARY*
XBRAND Fitness
Wear is designed to meet today's diverse fitness needs and the desire for women
to work out in style. Founded by Canadian designer Josh Lunt in colaberations
with Brasil's top fitness brand. XBRAND swears by their state of the art
engineered fabrics to be a cut above industry standards. Our entire line is
available in "One Size Fits Most", fitting well sizes from 2 to 10. Colaberating
with a Brazilian heavyweight who has developed a reputation for producing high
quality fitness clothing which is sold around the world, ensures a bright future
and success for XBRAND.
XBRAND uses the latest Supplex®, from Dupont,
fabric technology to ensure freedom of movement. Supplex® fabric also helps your
body stay dry and comfortable, so you can focus on keeping fit and healthy!
XBRAND is designed perfectly for yoga, gym workouts, capoeira, athletics,
pilates, climbing etc. In fact we believe XBRAND will make you look and feel so
great, you won't only wear it for your workout!
MISSION
Produce and grow, and referential of beauty, quality
and comfort in clothes for practice of sports in the national and international
market, promoting quality of life.
VALUES
Trust, ethics,
originality, social responsibility, honesty and respect with the client, and
quality in everything we do.
BUSINESS
Production of clothes for practice
of sports, focusing on the North American market, always looking for fashion and
quality of life.
VISION
Until 2012, is a benchmark of fashion sport in all
continents, with the mark XBRAND uniting health, beauty, fashion, quality and
customer respect, with profitability.
*INVESTMENT
INFORMATION*
To begin business
start-up costs we are looking at a $200,000.00+ USD investment.
The capital will take
care of the introduction of XBRAND within the first 6 months
providing:
• Manufacturing
(XBRAND Clothing Line in Brasil) $125,000.00• Shipping (FOB - Brasil
to North America) $3,000.00
• Website
$3,000.00• Advertising
/Photography $15,000.00• Expenditures
$6,000.00• Incorporation /
Trademark / Registration $2,500.00• CA# / RN# (Ability to
sell textiles in North America) $500.00• Office Supplies
$5,000.00• Salary for 6 months
$25,000.00• Flights
$10,000.00• Miscellaneous
$5,000.00
*CONTACT
INFORMATION*
Borrower's Name :
Josh Lunt Address : 3609 43 Ave. City / Province / Postal
Code : Edmonton / Alberta / T6L 4J5 Phone : 780.920.6863 Email Address :
josh@dignitastyle.com Project Name : XBRAND
(Fitness Wear) Type of Financing
Requested : Investment Capital Amount of Financing
Requested : $200,000.00+ USD Purpose of Loan :
Business Start-Up
Wear*
The name "XBRAND"
is used throughout the document in order to keep brand
confidentiality.
*EXECUTIVE
SUMMARY*
XBRAND Fitness
Wear is designed to meet today's diverse fitness needs and the desire for women
to work out in style. Founded by Canadian designer Josh Lunt in colaberations
with Brasil's top fitness brand. XBRAND swears by their state of the art
engineered fabrics to be a cut above industry standards. Our entire line is
available in "One Size Fits Most", fitting well sizes from 2 to 10. Colaberating
with a Brazilian heavyweight who has developed a reputation for producing high
quality fitness clothing which is sold around the world, ensures a bright future
and success for XBRAND.
XBRAND uses the latest Supplex®, from Dupont,
fabric technology to ensure freedom of movement. Supplex® fabric also helps your
body stay dry and comfortable, so you can focus on keeping fit and healthy!
XBRAND is designed perfectly for yoga, gym workouts, capoeira, athletics,
pilates, climbing etc. In fact we believe XBRAND will make you look and feel so
great, you won't only wear it for your workout!
MISSION
Produce and grow, and referential of beauty, quality
and comfort in clothes for practice of sports in the national and international
market, promoting quality of life.
VALUES
Trust, ethics,
originality, social responsibility, honesty and respect with the client, and
quality in everything we do.
BUSINESS
Production of clothes for practice
of sports, focusing on the North American market, always looking for fashion and
quality of life.
VISION
Until 2012, is a benchmark of fashion sport in all
continents, with the mark XBRAND uniting health, beauty, fashion, quality and
customer respect, with profitability.
*INVESTMENT
INFORMATION*
To begin business
start-up costs we are looking at a $200,000.00+ USD investment.
The capital will take
care of the introduction of XBRAND within the first 6 months
providing:
• Manufacturing
(XBRAND Clothing Line in Brasil) $125,000.00• Shipping (FOB - Brasil
to North America) $3,000.00
• Website
$3,000.00• Advertising
/Photography $15,000.00• Expenditures
$6,000.00• Incorporation /
Trademark / Registration $2,500.00• CA# / RN# (Ability to
sell textiles in North America) $500.00• Office Supplies
$5,000.00• Salary for 6 months
$25,000.00• Flights
$10,000.00• Miscellaneous
$5,000.00
*CONTACT
INFORMATION*
Borrower's Name :
Josh Lunt Address : 3609 43 Ave. City / Province / Postal
Code : Edmonton / Alberta / T6L 4J5 Phone : 780.920.6863 Email Address :
josh@dignitastyle.com Project Name : XBRAND
(Fitness Wear) Type of Financing
Requested : Investment Capital Amount of Financing
Requested : $200,000.00+ USD Purpose of Loan :
Business Start-Up
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