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4 Replies Last post: Feb 1, 2008 12:51 AM by Manna123

Do you have a jingle?

May 22, 2008 4:08 PM

Click to view Iwrite's profile Mogul Iwrite 1,101 posts since
Dec 29, 2007
A client asked me about creating a jingle today. This client does a nice bit of radio and wants a musical signature or hook that listeners will connect to them.

This request got me to wondering, what are your thoughts on jingles?

Do you have one?
Why?
Why not?
Tags: alternate_financing_options, start-up, business, buisness, business_credit, capital, cash_flow Report as inappropriate
Click to view designer's profile Mogul designer 329 posts since
Feb 28, 2008
1. Re: Do you have a jingle? May 22, 2008 4:26 PM
in response to: Iwrite
My little catch phrase has been....Ladies, do you have your FRON on?

Kenneth Fron
www.kennethfron.com
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Click to view Lighthouse24's profile Mogul Lighthouse24 2,396 posts since
Oct 10, 2007
2. Re: Do you have a jingle? May 22, 2008 5:58 PM
in response to: Iwrite

I don't, but I'd recommend it for a business that relies on radio advertising. Jingles stick in people's minds, so the audience "hears" your ad even when they're not really listening. Stations also tend to program ads with jingles more favorably (for instance, immediately before or after pure voice segments like the news or traffic), whereas a spot without a jingle will tend to get buried in a long stream of ads that run between music or entertainment segments, and listeners often "tune out" then.
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Click to view FruitionDZ9's profile Professional FruitionDZ9 9 posts since
May 24, 2008
3. Re: Do you have a jingle? May 26, 2008 5:06 AM
in response to: Iwrite
A jingle for radio absolutely. Not sure where else you'd want to use this unless they're going after a YouTube kind of audience. Great jingles contain an unforgettable "memory hook" which can be effective if the jingle has the business name and what makes them different along with "signature sounds." I don't have a jingle - but as a graphic designer/branding strategist working with mainly female entrepreneurs, that would be a little weird. :-)

Tammi
www.FruitionDesign.NET
www.ExplodedBusinessCards.com
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Click to view FLKeysWedding's profile Start-up FLKeysWedding 1 posts since
May 26, 2008
4. Re: Do you have a jingle? May 26, 2008 12:01 PM
in response to: Iwrite

A jingle is part of Market Branding. Very important for radio & TV
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