ForumsAdvertising, Sales and Marketing

That is really a great question and yes there are many answers.
No knowing your business or where you are located and / or your background, keeps the answers more general.
To start with, salesmen come in with great marketing. IT IS the JOB of a salesman to SELL.
The salesman gets a commission or a salary based on HIM selling. NOT ON YOUR RESULTS.
Everybody is out there trying to sell the BROOKLYN BRIDGE.
Set up a BUDGET for the next six months or so and stick to your plan.
Track results (maybe a store coupon or flyer.
Identify customer demand.
Identify your market.
Check out the competition.
Hope this helps and write again if you need additional info.
Good luck, LUCKIEST

I have the same experience as you do. I've tried the traditional mailers that get sent out once every 4-5 weeks. The response is dismal at best and only the week when they are received by people. When I ask other customers is they look at the mailers, the majority say 'No'. They don't look at the junk mail and don't even open the envelope.

I agree with the other responses. You just need to keep to a budget and try different things. Some people have sign flippers on the corner while others place ads on people's windshields. Not sure how effective either of those practices are but it may be worth considering.

Big mistake in changing marketing strategies. You first baseline what you are doing now. You stick with it for a long enough period 3-6 months and then change one thing. You do it for 3 months and measure your outcome and repeat.

Most marketing plans work, but you need to test and measure one thing at a time. You will never no what works if you are changing to many variables. You just need to tweek not throw out. They say it takes someone see something 7 times before they act. You have to catch the individual while they are in the looking phase, so you want to keep the same image long enough for them to see you 7 times. Otherwise you are another new company trying to sell them. You will be perceived as an established company if they see the same basic ad. Not to say you can't change something, just not wholesale changes.

If you need signs, decals, etc. let me know.

www.graphx.net
mailto:Jeff@graphx.net