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26 Replies Last post: Dec 11, 2008 4:49 PM by EagleEye

Oct 11, 2007 12:39 AM

CCIGroup 9 posts since
Oct 10, 2007

I have a small unique business I would like to expand into the internet, and target a my market group. I make a hip hop fashion name plates with a chain that you can ware on your neck as a fashion statement for kids and adults as well as name bracelets for women and men alike. I sell 10k,14k chains, bracelets, rings. I custom design jewelry from any picture or item you show me with or with out diamonds. My target market is african american and hispanics. Please help with any suggestions or proven ideas with minimal cost expenditure.

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lsullivan64 6 posts since
Oct 10, 2007

1. Re: How do you expand business via Internet and target my market group? Oct 11, 2007 1:00 PM

Hi, I have a friend who was in a business that was being marketed to a similar demographic. He did Cable Rep advertising. he could pick the networks and programs he wanted to be on. MTV and BET for example. because his stuff was higher priced he ran the ads only after 9pm. teh shot the commercial for him for next to nothing. He did a 3 month run it was something like $3300 for 9 thirty second spots a day for 90 days. It worked very well for him. He pumped some of the money he got into producing a better commercial and it is still working for him today.

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BDS INC 131 posts since
Jul 20, 2007

2. Re: How do you expand business via Internet and target my market group? Oct 11, 2007 1:18 PM

You may also want to try online marketing. Sites like SOHH.com and AllHipHop.com hit your target demographic perfectly and will save you money on traditional TV/Radio advertising.

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StreamVideo 7 posts since
Oct 10, 2007

3. Re: How do you expand business via Internet and target my market group? Oct 11, 2007 1:25 PM

Do you have a website? There are several things you can do to enhance your website. There is also the capability now to have your own internet television shows and create commercials out over the internet for as little as $10 per month. Contact me for details...

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vxch.com 2 posts since
Oct 11, 2007

4. Re: How do you expand business via Internet and target my market group? Oct 11, 2007 4:48 PM

in response to: StreamVideo

i'm facing the same challenges with expanding my business over the internet. we're able to generate a small amount of daily traffic, but none of the customers are making any purchases. therefore it seems that the best approach would be to increase our customer base. would that help increase our chances of someone making a purchase? our market is 23 - 55 year old men and women.

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DomainDiva 1,732 posts since
Oct 10, 2007

5. Re: How do you expand business via Internet and target my market group? Oct 11, 2007 4:57 PM

If you are short on cash (who isn't these days?) why not try the old referral network? Sound out your friends who are a part of your demographic and ask them for help. Take pictures of them wearing your creations and get a facebook or myspace page.....start a blog!!!!

Good Luck!!!

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FRIDAYAISA 1 posts since
Oct 10, 2007

6. Re: How do you expand business via Internet and target my market group? Oct 11, 2007 5:11 PM

in response to: StreamVideo

HOW DO I CONTACT YOU?

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StreamVideo 7 posts since
Oct 10, 2007

7. Re: How do you expand business via Internet and target my market group? Oct 11, 2007 6:49 PM

in response to: vxch.com

What is your web address?

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StreamVideo 7 posts since
Oct 10, 2007

8. Re: How do you expand business via Internet and target my market group? Oct 11, 2007 6:50 PM

in response to: FRIDAYAISA

Best number to reach me is 480-797-8145.

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CEOLASVEGAS 3 posts since
Oct 12, 2007

9. Re: How do you expand business via Internet and target my market group? Oct 12, 2007 11:00 AM

what is your budget to get presence on the web?

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CCIGroup 9 posts since
Oct 10, 2007

10. Re: How do you expand business via Internet and target my market group? Oct 12, 2007 9:31 PM

in response to: FRIDAYAISA

561-350-5999. Negative I don't have a website, and if I decided to have one, it's going to cost me lots of money because of the amount of pictures and items on the website, and not to include hostings.... please check out this link. http://www.jewelrybynet.com/ how much would it cost make one just like it? because I sell and do that exact same thing except I have more experience with diamond setting in special orders. Brian

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lsullivan64 6 posts since
Oct 10, 2007

11. Re: How do you expand business via Internet and target my market group? Oct 12, 2007 11:55 PM

in response to: CCIGroup

Ok,

That site http://www.jewelrybynet.com/ is an OSCommerce site. The software is free. You would just need someone to customize it for you a bit. What you should do is look at the OSCommerce Site, http://www.oscommerce.com/ an make sure it will do whaty you want. Figure out what you will need to change. Then put an add on craigs list looking for someone to customize it for you. The good folks from India will come out of the woodwork. GET REFERENCES IN TH U.S. AND ACTUALLY CHECK THEM. If you find someone you are able to trust, pay 1/3 to start, then 1/3 when you see the completed site, then 1/3 whern they post it. Hope this helps.

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WEBillions 154 posts since
Oct 10, 2007

12. Re: How do you expand business via Internet and target my market group? Oct 14, 2007 1:13 PM

in response to: vxch.com

Offer a first time buyer gift package. It doesn't matter what it is, just let the customer know the value of what they are getting for free. Everyone loves free stuff, even if they know they probably won't use.

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42n8lady 14 posts since
Dec 11, 2007

13. Re: How do you expand business via Internet and target my market group? Dec 11, 2007 5:35 AM

in response to: vxch.com

I just finished a 2-day bootcamp in Las Vegas for PPC (Pay Per Click) and SEO (Search Engine Optimization).
If you want to have a lucrative presence in the internet, you either pay somebody who is e-commerce savvy or spend time learning how to do it yourself . This you do by getting information on how other people are generating tons money in that medium and there are many free resources regarding this topic.
That Craigs List is a good starting point to build your website but because of an event called "Google Slap", the content must really be tailored to your product if you want your site visitors to convert to paying customers.

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CorpCons08 1,128 posts since
Nov 14, 2007

14. Re: How do you expand business via Internet and target my market group? Dec 11, 2007 5:28 PM

in response to: 42n8lady

Wow...a 2-day bootcamp. That sounds interesting

Thank you for this post, it really is intriguing to see ways people are learning more about pay-per-click.

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How do you expand business via Internet and target my market group?

Oct 11, 2007 12:39 AM

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