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29 Replies Last post: Dec 24, 2008 7:37 AM by leolazarus

Need help - looking for ecommerce website solutions

May 14, 2008 3:40 PM

Click to view alarsen's profile Professional alarsen 3 posts since
May 14, 2008
Hi,
I'm planning on starting my own online store and am just starting to realize how many different solutions that are available. I would really appreciate recommendations from other successful ecommerce entrepreneurs. I'm not very programming savvy, I know just enough HTML to do quick content updates if I need to. So what I've been looking for are ecommerce solutions that have a site builder with a lot of professional looking templates that can be modified to my liking if I decide to enhance it down the line and that includes a shopping cart.

Some of the features I'm looking for in this solution are capability for a minimum of 100 products with option to upgrade, compatible with major merchant gateway systems (maybe already partnered), compatible with credit cards and PayPal, easy connections with ebay and amazon would be a plus, shipping calculators (preferrably with the ability to calculate shipping rates with different "from" addresses since I will be signing up with several different dropshippers), options for blogs, rss, email marketing and auto responders, business form builders (for emails, surveys, etc.), coupons, gift certificates, product cross sell, SSL certificate, multiple categories and subcategories, and if possible inventory tracking and management.

These are some of the must have features I'm looking for and I've found a couple of companies that seem good (web.com, makeaneasywebsite.com, website-NOW.net) but I'd love to hear from anyone whose heard about these companies or used themselves. And if you have other better recommendations, I'm open to that as well.

Thanks for your help!
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Click to view amspcs's profile Mogul amspcs 503 posts since
Oct 18, 2007
1. Re: Need help - looking for ecommerce website solutions May 14, 2008 4:08 PM
I too was not particularly website savvy, zero knowledge of HTML, programming, site building etc.
So I used a Canadian company SBI. I was able to pretty effectively build a workable site by myself and I find they do a very good job of educating, getting listed on the search engines, and all the other behind-the-scenes things web builders are supposed to do. Priced reasonably, $300 a year or something like that. If interested in them, so indicate in a return post and I'll look up and get you some info links on them.

Gateway and merchant compatability aren't a problem as long as you use a legitimate web hoster and not some back room hacker. As long as the site is secure, you can easily hook up with compatible shopping cart provider like GoDaddy, , gateway solution like authorize.net, and merchant account providers representing major processing networks.. Do NOT make the major mistake of signing off with any outfit that 'bundles' the above stated three components together. Anything propriety as these are, meaning you are stuck with the entire package and cannot switch and choose any of them, is an invitation to be price gouged.

Good luck.

Barry G
amspcs@juno.com
www.MerchantServices-help.com
Click to view alarsen's profile Professional alarsen 3 posts since
May 14, 2008
2. Re: Need help - looking for ecommerce website solutions May 14, 2008 4:20 PM
in response to: amspcs
Thanks, that's helpful information. I would like to get some information about them if you have it.

I was mainly looking to get the sitebuilding and shoppingcart bundled together but I wanted to get the merchant gateway account and hosting solution separately since I have some companies in mind that have been recommended.
Click to view amspcs's profile Mogul amspcs 503 posts since
Oct 18, 2007
3. Re: Need help - looking for ecommerce website solutions May 14, 2008 4:56 PM
in response to: alarsen
No problem, It's been so long, I have to locate the info links for SBI which I'll get to you as soon as I find them--got a file here somewhere.

SBI is a web hoster so if you use them that part is taken care of.. Who are you thinking of using for a gateway solution?---if it's anybody but Authorize.net, I would think again before you get yourself into compatability nightmares between your hoster and shopping cart. Again, if you get a website with a proprietary shopping cart, you're asking for compatability issues--sorry to be so cautious but I've been in the business for years (just made 60) and I've seen it happen a million times. Go with a reputable site host, Auth.net as gateway, and something like GoDaddy for a shopping cart and you'll be much happier. We happen to be agents for Auth.net and if interested in them I'll be happy to provide preferred pricing which will be obvious when you compare my numbers with the directd site numbers from Auth.net. I have no affiliation or connection with GoDaddy whatsoever, I just recommend them because I know they work well.

While we're on the subject, here's some more food for thought. We're in the merchant services business, so naturally we'd just love to set you up with your merchant account. But do you REALLY need to go all the way with the expense of a traditional merchant account, gateway and shopping cart provider right off the bat? My experience is that this is a mistake unless somehow magically your website is producing big numbers from day one, which isn't likely. So I've seen far to many merchants go this route only to see their money run out before their site has a chance to get off the ground. So even though it costs me a merchant services signup, I have to tell you that I'd suggest you start off slow and EZ with a simple Paypal merchant payment account that comes with a rudimentary but very servicable gateway and shopping cart built right in. Sure it's not the most prestigious look, but it works just fine for the 2-3-4 sales or whatever per month you'll do per month at the start for a fraction of the cost. And since it's a month-to-month deal with no early termination penalties, when your volume grows to the level that you can justify the expense of full-fledged merchant services, gateway etc., you can easily upgrade at that point. Just being honest with you...I'd rather sign up up as a successful merchant a year from now rather than be a party to a crash-and-burn right now. DO really consider this thought. You can signup for a Palpal merchant account at https://www.paypal.com/us/mrb/pal=2SXM26U7ZHJUA. Click Sign Up today, go to the far right "for business owners" and sign up for Pro, not Standard. This will accomodate you just fine---when you're ready we'll upgrade you to something more sophisticated.

Stand by and I'll get you the SBI link. I'm sure you'll be very happy with them.

BG
www.MerchantServices-help.com
amspcs@juno.com
Click to view alarsen's profile Professional alarsen 3 posts since
May 14, 2008
4. Re: Need help - looking for ecommerce website solutions May 14, 2008 5:13 PM
in response to: amspcs
I was actually planning on going with authorize.net for the gateway, it's definitely the one I've heard the most good feedback about. Would love some preferred pricing:) As far as the host, I was going to go with HostGator, they come highly recommended from a friend that pretty much made hosting a business for himself, and they're very reasonable.

My thought as far as going all the way when I first start the business is that I don't want to go through several phases of upgrades and redesigns later. I believe that the design as well as functionality and usability of your site is a large contributor to your success so I'd rather do it right from the start. Also, I have worked in online marketing for the last 6+ years so I'm hoping I can use my skill and experience to bring the sales up pretty quickly to start earning money. Unfortunately, I'm a marketer, not a tech person, which is why I need a solution that's easy to implement:)
Click to view nMoncrief's profile Mogul nMoncrief 47 posts since
Mar 24, 2008
5. Re: Need help - looking for ecommerce website solutions May 14, 2008 6:00 PM
I actually ran my own ecommece business for 7 years before I got into credit card processing. PayPal is faster to set up and requires less upfront costs, but in my opinion, that's where the advantages stop. Based on my personal experience, PayPal causes as many problems as it solves: 1) PP pays themselves before they pay you, meaning the discounts are taken directly out of each sales. You'll pull your hair out trying to balance your bank statements. 2) PP is expensive. 3) PP gives you no flexibility to change an order after you receive it. If your customers wants to add something, they'll have to go back into PP and create a new payment. 4) PP makes a site look ameteur. When your customer finally decides to buy from you, do you really want to ask them to leave your site and give their CC info to someone else instead?

All you need is a SSL certificate, a secure gateway (like A.net), and a shopping cart. Most any cart will do what you're needing it to do. A free cart that's getting tons of buzz is Magento (www.magentocommerce.com) Take a look at it. It's open source, so it can be made to do anything. It also comes with order management capabilities. Sure it's going to take a techie person to configure, but since you'll pay nothing for it, you can afford to hire a tech for a day or two. If you don't like that one, I personally used ShopSite for 7 years and can recommend it as well. I published an article that outlines what's involved in accepting payments via your website. Here's the address if you'd like to see it:

http://hubpages.com/hub/e-Commerce-vs-Bri
ck-and-Mortar-Credit-Card-Payments-Explain
ed

Maybe I'm overly optimistic, but I've always planned for success instead of failure. I consider the slow days early in a business' life to be the perfect time to get your processes in place so you don't have to upgrade so much later. There are many credit card processors in this forum, including amspcs and myself. Any one of us can help you get the merchant account and gateway you need. I DO NOT recommend going directly to A.net for payment processing. You'll pay far more and get inferior service compared to working with one of us. Hope this helps. Good luck!

Neil Moncrief
Creek Financial Services
Click to view amspcs's profile Mogul amspcs 503 posts since
Oct 18, 2007
6. Re: Need help - looking for ecommerce website solutions May 14, 2008 7:57 PM
in response to: alarsen
Here is the link to SBI I promised: http://www.sitesell.com/Barry40.html
Note they provide EZ facilities to build your own web site even if you know little or nothing about the process (I am living proof of that) plus they do the hosting as well. They also provide excellent service and support as well, as well as on-going search engine upgrades and maintenance. I am very happy with them. Take a tour of my website...I did that all by myself and I know ZERO about web design, HTML, etc.

If you'll provide me with your email address, I'll be happy to provide authorize.net preferred pricing details. I hesitate to do so publically. My address is amspcs@juno.com

I'd like to make a few comments on nMoncrief's post. I am not familiar with free Magnento shopping cart provider, so I can't make a judgement one way or the other. In reviewing their site, I note they claim compatability with both Paypal and authorize.net, so that's good. So I would ASSUME they're probably OK. I just like GoDaddy because I KNOW they work. Makes no difference to me as long as it works..

Not sure I totally agree with the negative assessment of Paypal. Yes, they may not be the most glamorous name in payment processing, and to be sure they should be considered as only a starter temporary solution. But frankly I have not been witness to all the degree of nighmare scenarios the nMoncrief outlines--in fact I have used them many times myself to collect for invoices with no problems at all. And upgrading from Paypal to a more sophisticated system is not nearly as complex as you seem to think--in fact it is quite simple and elementary. Understand that Paypal is basically a competitor and strong detrement to anyone who sells traditional merchant services as a living, so I suspect this reality might play a strong roll in the negative commentary of Paypal. As I have stated, Paypal is not a permanent primary payment solution, but it IS a very viable and beneficial temporary starter payment processing solution. That's it's role, and in all honesty it must be admitted they fulfill that limited role very well. Paying standard merchant account fees AND gateway access fees AND shopping cart fees when a merchant is doing minimal initial business volume is just suicide.

I also must respecfully but strongly disagree with nMoncries' views on approaching a new business with an optomistic viewpoint and going first-class from day one. Making an intellligent expense-control decision such as going with Paypal initially until volume justifies otherwise is not about being negative and planning for failure. To the contrary, it is all about managing your business off the ground in a responsible manner and avoiding failure by putting the odds of success in your favor. . A sure-fire way of guaranteeing failure is biting off more than you can chew and running out of opoerating money prematurely. As I said before, I'd love to sell you a merchant account today, that's what I do and how I make my living. But I think you'd be foolish to do so unless you are positive orders will come in droves from day one. I know all new businesses think this will be the case...I've heard it a million times. Guess what? It doesn't work that way.

Finally, lets clear up a little confusion. nMoncrief refers to authorize.net as 'expensive' and a 'payment processor'. I don't think the mis-info was intentional, but I can see how it might be confusing to some.
First of all, they are not unduly expensive. They are not free to be sure, but they ARE the gold-standard in gateway providers. You get what you pay for, and on that basis I can't imagine why any ecommerce vender would even consider anything except authorize.net. Secondly: They are not a payment provider or processor, they are a gateway solution. Very different things. So lets make sure you are clear on the following: As a ecommerce business you will need three separate and distinct entitites all tied together: (1) a payment provider, which is your merchant services account provider, (2) a gateway such as auth.net and (3) a shopping cart solution (unless you sell only one product, not different products, different colors, different sizes, etc.) . If you only have 1 of the 3, or even 2 of the 3, you won't process a dime over the internet. Authorize.net does absoutely nothing without a tie-in to a merchant services provider.

Hope this helps. Please provide your email address to amspcs@juno.com and we'll discuss Authorize.net options. Thanks.

B. Godofsky
www.MerchantServices-help.com
amspcs@juno.com
Click to view nMoncrief's profile Mogul nMoncrief 47 posts since
Mar 24, 2008
7. Re: Need help - looking for ecommerce website solutions May 14, 2008 9:01 PM
in response to: amspcs
I think you missed a word in my post where I suggested that merchants not go "directly" to A.net. What I meant is that although it is possible to call Authorize.net, set up a gateway, and then get a merchant account from the payment processor that A.net "suggests", it costs more to do it that way in my experience. I've been approached by merchants who had taken that approach, and they were paying high discount rates AND high A.net fees. I always suggest that merchants get their merchant account from a payment processor first, then let that processor set up the A.net account. And yes, shopping carts, payment gateways, and merchant accounts are obviously different and serve very different functions. I agree that A.net is an outstanding gateway. Otherwise, I wouldn't have all of my e-commerce merchants using them.
Click to view amspcs's profile Mogul amspcs 503 posts since
Oct 18, 2007
8. Re: Need help - looking for ecommerce website solutions May 15, 2008 8:27 AM
in response to: nMoncrief
Sorry for the misunderstanding about what you meant to say in referring to authorize.net as a 'payment processor'.. Your quote was "I DO NOT recommend going directly to A.net for payment processing" So I took the sentence at face value. Easy to see how that could be very confusing to a merchant who doesn't understand the difference between a payment processor and a gateway. Thanks for the clarification.

You are absoutely correct in stating that merchants who take the approach of setting up a gateway first then using the merchant provider that the gateway 'suggests' (or vice-versa--either way we're probably talking about proprietary solutions which are always a mistake) usually results in the merchant over-paying on both ends. A better way, again as you correctly suggest, is to set up the merchant account first, , then let the merchant account provider set up the gateway account _on authorize.net._and not, repeat not, some off-the-wall proprietary gateway, which I wholeheartedly agree with. Anything 'proprietary' almost alway means 'trapped whether you like it or not' which invariably leads to price gouging..
Click to view web_tech's profile Professional web_tech 3 posts since
Jul 23, 2008
9. Re: Need help - looking for ecommerce website solutions Jul 23, 2008 6:03 AM
Hi, I would like to recommend you to go for an India’s best web design company called [url=http://www.web-designer-india.com/]Web Designer India[/url]. It offers Affordable Flash Website design, professional ecommerce web designing services & specialist website 2d – 3d Logo Banner design including Graphics design, logo, business cards and flyer Design Company. Hope this will help you.

Good Luck!

Richard
Click to view web_tech's profile Professional web_tech 3 posts since
Jul 23, 2008
10. Re: Need help - looking for ecommerce website solutions Jul 23, 2008 6:05 AM
in response to: web_tech
Sorry here is the link <a hrefl="http://www.web-designer-india.com/"Web
Designer India</a>.
Click to view ecomconsult's profile Mogul ecomconsult 19 posts since
Mar 20, 2008
11. Re: Need help - looking for ecommerce website solutions Jul 23, 2008 8:11 AM
in response to: web_tech
We can build your ecommerce website using Yahoo! Store, here is our website:

http://www.website4retail.com

We can also provide you step by step training and consulancy to build, manage and promote your online store. Please feel free to ask if you have questions - 1-303-800-5657
Click to view snipperred's profile Mogul snipperred 147 posts since
Jun 11, 2008
12. Re: Need help - looking for ecommerce website solutions Jul 23, 2008 11:49 AM
in response to: ecomconsult
Hi there all,

A rather interesting thread- I'm interested to learn what you end up going with and how it works out for you. I'm still in R&D and expect this phase of preparation to come up for me further down the road. I've had great success with GoDaddy in the past. As far as Merchant Services, I used NOVA from Costco and despite fielding near constant offers, no one could compete with our rates.

I'm building my simple website off Microsoft Office Live- which is free. They have all the e-commerce tools. I've glanced at them and I think they are worth my first consideration when I get to that stage. In terms of the broader logistics aspects, they also have Microsoft Dynamics CRM modules you can pick and choose from- apparently- with free trials and pricing appropriate per size of business i.e. 1-50 employees etc. The MOL is very user friendly and I've managed to play around with some of the advanced formatting options to come up with something I like. I believe they also have options to use as a straight FTP upload from your computer/ server- thus actually "hosting" free of charge. The basic layouts aren't too bad in themselves. However, I kind of like the idea of making what I am doing appear paid for!

Maybe you should look into that. Now for my own benefit, please do not hesitate to "correct me" if I am off point somehow and not talking about the issues and solutions you just discussed. I'm operating off the impression I've got these things pretty well covered, but am open to finding out anything I may be misunderstanding or missing. PPPPPPP!

Thanks!
Click to view amspcs's profile Mogul amspcs 503 posts since
Oct 18, 2007
13. Re: Need help - looking for ecommerce website solutions Jul 23, 2008 1:08 PM
in response to: snipperred
Hello Snipperred. Interesting post, thanks for sharing your experiences.

Good call with GoDaddy. We have several merchants using their shopping cart services with no issues.
There are lots of good shopping carts out there, some good some not so good. You happened to pick a pretty good one in our experience and opinion. Nice call.

Re Microsoft Office LIve--we're not really familiar with this particular product so can't comment on it. It must be said however that it's hard to argue with the reputation of a company with Microsoft and selecting a proven name brand product instead of Brand X almost always is a good choice.

Now we get to the Costco merchant processing selection you mentioned. This is our area of expertise and we do have some educated comments and opinions on this.

First of all, the credit card processing service Costco utilizes is no longer NOVA. It's now Elavon. No big deal here, just a clarification.

Of utmost importance in your post was your comment "no one could compete with our rates:. This is far far and away, nothing else even close, the #1 most damaging and expensive mistake merchants shopping for credit card processing commit on a daily basis. If you are comparing processors by comparing rate quotes, you not only missed the boat...you didn't even make it to the dock! The idea of securing a credit card processor is NOT repeat NOT NOT NOT to get the 'lowest rates'. The idea IS to get the schedule most cost effective to YOUR unique business based on YOUR unique customer and marketing mix and how YOU do business. Do not confuse the 'low rate' and 'cost effective' issues; they are not only very different things but in fact are very often exact polar opposites. This means the lowest rate quotes are nothing more than marketing hooks that actually result in the least cost effective solution to the merchant. If anybody is interested in educating themselves on this subject, please contact me and I'll refer you to some sources.

Now back to Elavon/NOVA. No particular complaints about them, they are certainly a well know nationally recognized legitimate processing house. What they are NOT is affiliated in any way, shape or form with Costco except via a referral contract in which Costco gets a piece of the action. This means when you utillize Elavan via Costco instead of just going directly to Elavon or any other legit processor for that matter, you are actually INcreasing your cost of accepting credit cards by virtue of adding an additional unnecessary middleman...Costco...to the pricing equation. Afte all, somebody has to pay Costco. If you look at the Costco website and search out merchant services, you'll see 1.99% plus .27 for internet and mail/phone order processing, plus usually monthly fees, minimums etc. Not a ripoff by any means, but no great bargain either...anybody could easily do as well or better by shopping around with local providers. So if anybody things they are getting 'such a deal' by going via Costo, BJ's or whater, not so. I should also point out that there is one major drawback to the 'discount provider' options like Costco, BJ's and others, namely the total lack of support or dependable customer service.

Click to view HostAfric's profile Authority HostAfric 12 posts since
Sep 9, 2008
14. Re: Need help - looking for ecommerce website solutions Sep 10, 2008 2:11 AM
If you still need the services or are looking for an upgrade now or in the future, please do keep us in mind.

We are able to working within all reasonable budgets and provide truly professional results.

We do web designing, domain registration and hosting.

check out www.afrofusion.net, www.teeburn.com, www.somomoto.com for some e-commerce site we have handled.
all our sites are dynamic and database driven. they also support a content management system (CMS) to make it easy for you to edit your own site directly from within it even without html knowledge, much like using Microsoft Word.

You can email me at webservices[at]hostafric.com with any questions or a profile of your project.

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