A good friend of mine is a graphic designer. We have recently decided
to try to do some business together; specifically, I would prospect new
business for him. He makes logos for businesses, and then handles the
ordering of prints of the menus or whatever else they need their logo
on.
While I was in a local coffee shop several months ago, I looked at the
cup and suddenly "realized" that unless you go to Starbucks and Dunkin
Donuts (around my hood anyway), when you get coffee at a bagel shop or
a local coffee shop the logo is some generic thing that they order
online. Some have squiggly lines on them or red and grey spikes.
Isn't this wasted space? Shouldn't businesses want to put their logo on
it? My first idea was to target the owners of the coffee shops and ask
if they would like a free logo and put the logo on their coffee cups,
which we would take over on the supply side. The catch for the owners
of the coffee shop is that they will now pay a little more per cup than
they did before, but they are getting advertising and branding as
people walk around drinking from that cup.
Now, if they don't go for it because they don't want to pay more per
cup, then there is plan B. The logo doesn't have to be of the shop
selling the coffee. The logo can be of another business in the area.
Think of it: When you are drinking your coffee over the course of the
morning, you will stare at that logo every time you take a sip.
Wouldn't businesses want to advertise on the cups? In this scenario, we
would actually be able to offer the coffee shop owners a discount on
the price they currently pay for their generic cups, because the cups
were being subsidized by the 3rd party business. We could have
something written at the top that says "This Delicious Cup of Coffee Is
Brought to You By" and then place the logo right below.
We, the issuers of the free logo and the "middleman" in their coffee
cup transactions, will naturally make money every they order new cups,
which they will on a regular basis.
What do you think about this? What are the holes in this that I am not thinking of.
to try to do some business together; specifically, I would prospect new
business for him. He makes logos for businesses, and then handles the
ordering of prints of the menus or whatever else they need their logo
on.
While I was in a local coffee shop several months ago, I looked at the
cup and suddenly "realized" that unless you go to Starbucks and Dunkin
Donuts (around my hood anyway), when you get coffee at a bagel shop or
a local coffee shop the logo is some generic thing that they order
online. Some have squiggly lines on them or red and grey spikes.
Isn't this wasted space? Shouldn't businesses want to put their logo on
it? My first idea was to target the owners of the coffee shops and ask
if they would like a free logo and put the logo on their coffee cups,
which we would take over on the supply side. The catch for the owners
of the coffee shop is that they will now pay a little more per cup than
they did before, but they are getting advertising and branding as
people walk around drinking from that cup.
Now, if they don't go for it because they don't want to pay more per
cup, then there is plan B. The logo doesn't have to be of the shop
selling the coffee. The logo can be of another business in the area.
Think of it: When you are drinking your coffee over the course of the
morning, you will stare at that logo every time you take a sip.
Wouldn't businesses want to advertise on the cups? In this scenario, we
would actually be able to offer the coffee shop owners a discount on
the price they currently pay for their generic cups, because the cups
were being subsidized by the 3rd party business. We could have
something written at the top that says "This Delicious Cup of Coffee Is
Brought to You By" and then place the logo right below.
We, the issuers of the free logo and the "middleman" in their coffee
cup transactions, will naturally make money every they order new cups,
which they will on a regular basis.
What do you think about this? What are the holes in this that I am not thinking of.
Tags:
Report as inappropriate
