A group of advertising folks got together a while back to hang out. As is the case anytime you get a group of advertising folks together, our conversation turned to our number one problem - clients.
Everyone had a story about their clients:
The bad ones don't get it, they're over thinking everything or they have unrealistic expectations.
The good ones understand, they realize that there is a lot involved in the decision making process and they have realistic expectations.
This discussion along with an exchange in another post got me thinking - what type of client are you? I know what type of client I would like to be but to be totally honest, I'm not always him.
Here are some VERY general types. I tried to keep it simple and broad, most of us fall in-between the ranges. No all of any one type. Take a look:
You can substitute "customer" for "client." It isn't just about working with an advertising agency.
What type are you?
Everyone had a story about their clients:
The bad ones don't get it, they're over thinking everything or they have unrealistic expectations.
The good ones understand, they realize that there is a lot involved in the decision making process and they have realistic expectations.
This discussion along with an exchange in another post got me thinking - what type of client are you? I know what type of client I would like to be but to be totally honest, I'm not always him.
Here are some VERY general types. I tried to keep it simple and broad, most of us fall in-between the ranges. No all of any one type. Take a look:
- The Visionary: understands that times and people change and is willing to take risks to truly stay in touch with today's consumers.
- T*he Know-it-all:* knows everything and has all the answers. They're looking for hands to execute thier vision.
- The Team Player: works with the agency to develop the brand. Participates but allows people to do their jobs.
- The Control Freak: doesn't know everything but has to micro manage every aspect of a project
- The Maverick: can't stand being like everyone else, consistently pushes for work that is different and stands out.
- The Bandwagoner: has no faith in anything until they see some one else do it and then it is full steam ahead to do what they just saw.
- The People person: prefers to speak to people's emotions. Recognizes the importance emotions play in the buying decision and uses it sell.
- The Data Cruncher: is ruled by numbers and data (which is usually old). Dictates how the brand is marketed by numbers.
You can substitute "customer" for "client." It isn't just about working with an advertising agency.
What type are you?
