ForumsHome

Having a crystal clear a 20-second verbal "elevator pitch" and a written three-sentence summary that clearly describes your product's application and benefits would be helpful. I'm sure the marketing experts who are in this community will correct me if I'm wrong, but I think the last thing you want to do when trying to market a new product is leave a potential client or customer confused about what the product is or does -- and in this case, I'm confused.

The phrase "unique lighting system" made me immediately imagine a new residential kitchen or landscape lighting product, or perhaps a commercial office space application. The "thin as a credit card" feature led me to think it was indoor lighting, outdoor decorative, or maybe something for vehicles (I got excited about that -- headlights, taillights, trailer lights, boat navigation lights that are thin as a credit card and bendable . . . cool!). The "vibe product" phrase usually refers to sound or a heat processing component in engineering design, so then I wasn't sure -- maybe landscape lights that can also keep plants warm and "talk" to them? Then "redesign the skyline of every major city" suggested a large scale office building application that would be readily apparent from a distance. In other words, I really paid attention to what you wrote (and I'm certainly not stupid), yet I don't understand what you're selling. (Sometimes, we're so close to our own creations that we forget how the things that are obvious to us are not so obvious to our potential market.)

Once you have someone's attention, I think it's imperative to position your product in the buyer's mind clearly and quickly. If you didn't do that here with me, you're probably missing the mark with others, as well -- and some of them are probably real buyers who are important to your success!

Hope this helps. Welcome to the community and best wishes.

I am computer challenged and do not have a website yet. I have been looking at do-it-yourself type sites and have'nt actually tried yet. (Things to do this week) I have recently set up a merchant account to accept purchases. I have also been working with powerpoint to prepare a presentaton for a local airport. My reference to and research of product information website is www.lighttape.com This is our most informative and valuable tool. I have been pushing my way through the internet highways and byways with my limited internet driving skills and I am steadily improving (just a few dings)but i will take any advice that you would be willing to share with me.Thank you!